Creative and business-savvy marketing and sales professional with more than 17 years of experience across a broad range of national marketing functions and diverse industry segments. Proven ability to combine vision, creativity, and sales strategy in developing dynamic marketing and sales enablement programs that overcome competitive challenges and exceed sales targets. Direct hands-on consultative sales professional who has built, mentored and managed sales teams. AREAS OF EXPERTISE INCLUDE:■ Analyst Relations ■ Market Positioning ■ Vertical Marketing ■ Channel Communications ■ Sales Enablement ■ Integrated Selling Initiatives ■ EM/DM Campaign Development ■ Marketing Plan Development ■ Cross Segment Campaigns ■ Scorecard & Tracking ■ Marketing Communications ■ Interactive Sales Tools ■ Content Development ■ Strategic Communications ■ Social Media Marketing ■ Event Planning ■ Project Management INDUSTRY EXPERIENCE:■ Manufacturing ■ Legal ■ Retail ■ Financial Services ■ Transportation ■ Hospitality