Troy Dye Email & Phone Number

Houston, Texas, US

• Execute B2B and B2C marketing initiatives for life insurance, annuities, and retirement products and services.
• Project manager for Corebridge’s marketing automation program, implementing targeted customer journeys based on customer activities and life stages.
• Manage Campaign Measurement program to help optimize campaign performance.
• Utilize Salesforce Marketing Cloud to build, QA, and launch over 50-million emails to clients, business partners, and prospects each year.
• Leverage both Salesforce Marketing Cloud and GlobalMeet (formerly PGI) platforms to set up and manage monthly educational webinars that target nearly a million participants.

New York, NY, US

• Orchestrated B2B and B2C email initiatives, from conception to completion.
• Supervised a team of five email marketers and developers.
• Leveraged both Eloqua and Salesforce Marketing Cloud email marketing platforms to annually deploy tens of millions of emails to plan participants, plan sponsors, financial professionals, consultants, and prospects.
• Developed and implemented a new workflow for the email production process, enhancing efficiency, accuracy, and turnaround times.

New York, NY, US

• Led AIG's strategic digital content initiatives for the annuities and mutual fund lines of business, effectively engaging tens of thousands of producing financial advisors.
• Established AIG’s digital content library, providing financial advisors insightful articles covering a range of topics, from business practice management to financial education for their clients.
• Led the functional design and deployment of AIG's inaugural mobile app for the annuities line of business, equipping sales professionals with tools to optimize sales referrals. The app featured educational modules.
• Created a comprehensive Digital Marketing Roadmap, charting AIG's future digital marketing initiatives and investments.
• Oversaw key partnerships with external agencies and service providers, including vendor selection, contract negotiations, and management of the relationship during the engagement.

Baltimore, Maryland, US

• Spearheaded all of Transamerica's digital marketing initiatives for the retirement line of business.
• Established Transamerica's first social media properties, mobile app, and email marketing program.
• Designed an augmented reality (AR) mobile app, transforming a static sales presentation into an interactive experience that was responsible for wining over several key clients.
• Created Transamerica’s inaugural mobile app for viewing 401(k) participant account information, one of the first in the insurance industry at the time of launch.