Tj (Troy) Janisch Email & Phone Number

Saint Paul, Mn, Us

Committed to the strategic use of social media conversations, online reviews and unique data sources to innovate products; align brands with consumer needs and behavior; ,and refine marketing strategies based on data-driven consumer insights. This position began at Talkwalker in 2022 and Continues at Hootsuite. Hootsuite acquired Talkwalker in April of 2024.

Leader in social intelligence. Helping companies leverage social data to measure and benchmark brand performance and sentiment; extracting competitive, market, and voice of customer (VOC) insights from social data.Talkwalker is a listening and analytics company that empowers over 1,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure and promote their brand worldwide, across all communication channels. Talkwalker's state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, Paris, Singapore, San Francisco, and Frankfurt. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.To learn more about us, visit our blog (blog.talkwalker.com), or join the conversation on Twitter (@Talkwalker)

Greater Minneapolis-St. Paul Area

I lead the Social Intelligence team at U.S. Bank. We leverage social data and insights to provide business insights, identify new opportunities and solve business problems. The team implemented and manages social monitoring, social management, and social benchmarking tools and strategies that support U.S. Bank, more than 3150 local bank branches, and related brands. We manage provide real-time, on-demand, and monthly insights toward business initiatives, marketing strategies, social engagement and branding. Vice President title added in April, 2016.

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Member, I represent our company in high-level, confidential discussions with other senior leaders at major organizations.

Greater Minneapolis-St. Paul Area

Taught MBA classes at St Kate In St Paul. The Social Business (MBA7120) course I created teaches students how to leverage social data to make informed marketing and business decisions. Students use leading social analytics technology to identify the strengths, weaknesses, opportunities and threats to a leading company, its customers, its competitors, and its industry. Students prepare a complete analysis in PowerPoint and write a persuasive blogpost based on insights extracted from the analysis. The Creative Strategy (MBA 6410) course I taught combines business strategy tactics with 'How to Think Like DaVinci' processes to serve the needs of a Minneapolis based corporation.Taught "Advanced Social Media" for the University of Wisconsin- River Falls. I've also led "Fundamentals of Digital Marketing" for the University of Wisconsin, School of Continuing Education. This class is part of the University's Digital Marketing Certificate Program. I contributed planning and strategies supporting the program.

Steven Point, Wi

Leading a team of 16 marketing professionals to contribute to the bottom line of one of the largest and strongest mutual insurance companies in the United States by leveraging brand, media, creative and consumer messaging to drive awareness, growth, retention and satisfaction.

Madison, Wisconsin Area

Defining social media marketing strategies to support American Family Insurance business and revenue models for online channels with a critical goal of converting an engaged visitor into a prospect. Acting as community and company evangelist to optimize social media opportunities. Serving as expert of digital best practices, trends, and tools to help position online products and anticipate changes in consumer preferences to adjust strategy accordingly. Collaborating with Marketing and Consumer insights to prioritize customer needs and target segments around social networking and community integration. Coordinating with internal and external business partners to ensure that all digital marketing strategies are in line with the overall brand strategy. Spearheading cross-promotional opportunities to drive traffic throughout the social network and online influencing sites.

BizFilings makes business incorporation easy for entrepreneurs. BizFilings professionally forms corporations, limited liability companies (LLCs), and nonprofits faster than anyone else. Rush incorporation services makes it possible to file a corporation or LLC in as little as 24 hours. The company has grown rapidly in the past decade, helping over 150,000 domestic and international business owners with incorporation services. The company is headquartered in Madison, Wisconsin with satellite operations around the country..BizFilings, the online leader in incorporation services, is a part of Wolters Kluwer, a leading multinational publisher and information services company. Wolters Kluwer has annual revenues (2007) of €3.4 billion, employs approximately 19,500 people worldwide and maintains operations across Europe, North America and Asia Pacific.

Full-service interactive media and e-marketing company specializing in developing online marketing strategies, websites, and search engine optimization, serving regional, national, and international clients. Created company from ground up to meet internet-based needs of large companies. Led full-time staff members and subcontractors.

Taught classes of 25-30 students in advertising fundamentals and strategic marketing campaign development. As part of strategic campaign course, my students competed nationally against other universities with campaigns developed for companies such as Yahoo and Coca-Cola; students also developed campaigns for regional businesses such as Johnsonville Sausage and Oshkosh B Gosh, and presented them to company marketing leaders.

Managed and directed the Interactive Media Group. Led team of interactive media designers and developers. Directed online strategies for clients and participated development of integrated marketing campaigns. Developed and implemented effective Internet and CD-ROM based marketing projects for clients including Nestles, Jansport, EastPak, Anchorbank, The Wisconsin Banker’s Association, Fiskars, Orkin, and others.

Masters, Mass Communication

Activities and Societies: Society of Professional Journalists; TA/Instructor for news reporting and design & layout classes.

Bs, Journalism, Political Science

Activities and Societies: Society of Professional Journalists, Reeve Union Board, Advance-Titan School Newspaper, Oshkosh Northwestern

Education record