Troy Castillo Email & Phone Number

Boston, Massachusetts, Us

Lead go-to-market strategies that align with business goals, ensuring measurable impact on brand awareness.Craft marketing strategies for brand partnerships and licensing, driving growth and expanding brand reach through strategic collaborations.Manage large-scale commercial shoots, ensuring brand consistency and storytelling alignment across visual content.Conduct brand tracking and insights analysis to inform strategy, optimizing campaigns and brand positioning.Collaborate with cross-functional teams to ensure cohesive execution of brand strategy across channels, including PR, Ecommerce, and DTC.

Boston, Ma, Us

Conducted brand tracking and market analysis to inform data-driven marketing strategies aimed at increasing awareness.Designed and executed multi-channel brand campaigns to elevate the university's visibility and support enrollment growth.Partnered with creative, content, and web teams to develop cohesive, research-backed marketing materials for diverse target audiences.Developed brand guidelines and implemented go-to-market strategies, optimizing campaigns and increasing brand presence across key channels.

Advised small businesses and nonprofits on social media strategy, specializing in Facebook, Twitter, Instagram, and YouTube.Provided insights on audience engagement and content creation to strengthen brand identity and increase online presence.Designed logos and marketing collateral, including posters, brochures, business cards, and digital ads.Developed website layouts and content strategies for blogs and events using the Squarespace platform.

Boston, Ma, Us

Directed B2B and B2C marketing content across multiple franchise brands, optimizing strategies for both audiences.Managed brand identity and visual guidelines, ensuring consistency across internal teams and external partners.Led CRM data analysis and A/B testing to identify conversion opportunities and improve campaign performance.Redesigned email templates and optimized web content to boost engagement and support SEO efforts.Developed a new social media strategy, increasing brand awareness and driving engagement across channels.

Boston, Ma, Us

Developed and executed seasonal, multi-channel marketing campaigns, contributing to 25% franchise-wide revenue growth over five years.Designed marketing materials, including direct mail, brochures, landing pages, and email nurture campaigns, while managing paid/organic social efforts.Created HTML/CSS email templates, achieving a 22% click-to-open rate and 2.7% click-through rate.Produced high-converting landing pages with a 57.1% conversion rate for lead generation.Monitored KPIs and ran A/B testing using marketing automation software, optimizing campaigns and supporting SEO efforts through content optimization.

Boston, Ma, Us

Audited marketing materials across all channels to refresh MaidPro’s visual and tonal branding, aligning with business goals.Updated and maintained brand guidelines to ensure consistency across franchise locations.Scaled marketing operations and support systems for 250+ franchisees, helping them meet localized business objectives.

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Provided high-level project management support for the Digital Marketing and Public Relations Manager.Effectively contributed campaign ideas and administrative support as well as execution of events, advertising, collateral and web development.Creative writing and edits for various social media and blog posts as needed.Drafted and sent press releases to local newspapers, magazines, and other media for all events.

Somerville, Us

Strategized new tactics to reach target audience and meet online sales goals by analyzing performance of advertisements.Developed e-commerce website content for in-house fashion brand website.Assisted with promotional strategies to increase visibility for new fashion brand clients using our services.Researched clients, industry, and media for potential new business opportunities and activities.

Amherst, Massachusetts, Us

Directed the marketing and public relations efforts for an event planning agency at the University of Massachusetts Amherst.Led small group of volunteers to generate new marketing ideas to promote events being produced by the agency.Designed and developed digital and printed media using Adobe Creative Suite applications for event promotions.Managed and created engaging content for all online programs including blogs and social networks.Created and prepared a month-to-month planner for marketing campaign executions.Identified and developed effective marketing strategies based on different events while maintaining strict but efficient budgets and tracking ROI.

Philadelphia, Pennsylvania, Us

Bachelor'S Degree, Communication, General

Education record