Troy Knivila-Ritchie Email & Phone Number

Bremerton, Washington

Responsible for producing all marketing collateral related to SAFE Boats' product line (flyers, brochures, tchotchkes, social media, website, etc.) Vendor management.Increased social media engagement 50% in first year. Author press releases and post/distribute as needed. Organize all tradeshow activity for domestic and international shows. Quote review and.

Silverdale, WA

• Build both demand generation and nurturing communication campaigns through the utilization of newsletters, flyers, brochures, website and social media channels. I have increased resident engagement by over 30% through.
• Monitor digital and social channels with Facebook Insights, Google Alerts, SocialMention, HootSuite and other content management tools.
• Develop and implement customer service surveys and compile ad hoc reporting to evaluate effectiveness of marketing campaigns and surveys.
• Author emails, Facebook posts, newsletter articles, etc. as well as creation of flyers, posters and other brand-conscious marketing collateral.

Seattle, WA

• Project and program management of major national accounts, including: Microsoft, Cathay Pacific, and Verizon. Customer retention increased 12% year-over-year resulting in increased responsibilities.
• I was invited to spend a couple of weeks in New York City on the Verizon transition team - which was an awesome experience!
• Implemented communication and marketing plans focusing on the customer journey and customer retention.
• Supervised a cross-functional team of editors, designers and developers to create effective marketing materials, including: Flash animation, white papers, sell sheets, landing pages, microsites, blogs, banner ads, and.
• Edited and proofread content and layout for branding and strategy.
• Executed marketing campaigns to engage consumers (primarily B2B) and nurture current customers across various media channels and automation platforms.

Bellevue, WA

• Developed lead generation and demand generation campaigns to continuously grow market penetration through successful direct mail campaigns.
• Directed and consulted with cross-functional team of copywriters and graphic designers to maintain brand integrity and ensure schedules, budgets and campaign goals were achieved.
• Managed multi-million-dollar national B2B and B2C projects from kick-off through deployment and analysis. Major accounts included: AT&T Wireless, Hyatt, Seattle Times, and World Vision.
• Built and collaborated on marketing campaigns that enabled the increase from 50,000 to 1,000,000 pieces mailed per day for AT&T client.
• Managed campaign analysis reporting for numerous campaigns.
• Enabled market segmentation through database management and maintenance.

Bothell, WA

• Graphics production (design and copy editing) for real estate magazine inserts.
• Created a database for tracking inserts and apartment advertisements in regards to Fair Housing compliance across more than 30 publications, reducing violations by 100%.
• Production scheduling with 10 regional/national printers for the publishing of both magazines and inserts.
• Trained and evaluated new employees and conducted training sessions for production and sales staff in the areas of quality control and print standards.