Responsible for producing all marketing collateral related to SAFE Boats' product line (flyers, brochures, tchotchkes, social media, website, etc.) Vendor management.Increased social media engagement 50% in first year. Author press releases and post/distribute as needed. Organize all tradeshow activity for domestic and international shows. Quote review and management for new boat construction. Brand manager (go-to guy for logo usage, colors, guidelines, etc.)

Build both demand generation and nurturing communication campaigns through the utilization of newsletters, flyers, brochures, website and social media channels. I have increased resident engagement by over 30% through expert management of websites and social media personae (Facebook, Twitter), including reviewing analytics, optimizing user experience, and implementing SEO best practices across these channels. • Monitor digital and social channels with Facebook Insights, Google Alerts, SocialMention, HootSuite and other content management tools. • Develop and implement customer service surveys and compile ad hoc reporting to evaluate effectiveness of marketing campaigns and surveys. • Author emails, Facebook posts, newsletter articles, etc. as well as creation of flyers, posters and other brand-conscious marketing collateral.

Project and program management of major national accounts, including: Microsoft, Cathay Pacific, and Verizon. Customer retention increased 12% year-over-year resulting in increased responsibilities. • I was invited to spend a couple of weeks in New York City on the Verizon transition team - which was an awesome experience! • Implemented communication and marketing plans focusing on the customer journey and customer retention. • Supervised a cross-functional team of editors, designers and developers to create effective marketing materials, including: Flash animation, white papers, sell sheets, landing pages, microsites, blogs, banner ads, and emails for dozens of projects simultaneously. • Edited and proofread content and layout for branding and strategy. • Executed marketing campaigns to engage consumers (primarily B2B) and nurture current customers across various media channels and automation platforms. • Negotiated resources and developed estimates with sister offices and external vendors (including near-shore development and media buys) resulting in an average 20% cost savings. • Shared and documented best-practices within the department and across the organization.

Developed lead generation and demand generation campaigns to continuously grow market penetration through successful direct mail campaigns. • Directed and consulted with cross-functional team of copywriters and graphic designers to maintain brand integrity and ensure schedules, budgets and campaign goals were achieved. • Managed multi-million-dollar national B2B and B2C projects from kick-off through deployment and analysis. Major accounts included: AT&T Wireless, Hyatt, Seattle Times, and World Vision. • Built and collaborated on marketing campaigns that enabled the increase from 50,000 to 1,000,000 pieces mailed per day for AT&T client. • Managed campaign analysis reporting for numerous campaigns. • Enabled market segmentation through database management and maintenance. • Developed consumer and customer personae through list and market segmentation. • Executed marketing strategies to engage national consumers (B2C and B2B) and nurture current customers across various channels via multiple testing methodologies. • Edited and proofread copy and layout for branding and strategy. Market research of products and services in support of current and future clients. • Responsible for the creation and implementation of department SOPs and adherence to quality standards.

Graphics production (design and copy editing) for real estate magazine inserts. • Created a database for tracking inserts and apartment advertisements in regards to Fair Housing compliance across more than 30 publications, reducing violations by 100%. • Production scheduling with 10 regional/national printers for the publishing of both magazines and inserts. • Trained and evaluated new employees and conducted training sessions for production and sales staff in the areas of quality control and print standards.