Troy Lee Email & Phone Number

Singapore

Singapore

Leading a team of integrated communications strategists, focused on corporate reputation and brand positioning, government relations, consumer branding and engagement, issues and crisis management. Helping brands navigate forward with critical data and future-focused counsel to successfully connect with their audiences.

Singapore

Business strategist, stakeholder engagement, marketing communications, donor management and fundraising in a non-profit; Working closely with Board.

Singapore

Developed brand strategies and overall stakeholder communications to raise profile, build affinity and increase engagement among key targets, including donors and government.

Developed the Noku brand and outreach strategies for international listed hospitality group, Roxy-Pacific Holdings Limited. Advisory role with New York based brand and digital communications consultancy, 26Five Global Labs for technology clients including Princeton Digital Group and Tata Communications.

Singapore

Developed gifting policy, budgets, philanthropy tenets and Foundation’s core philosophy. Developed communications campaign, editorial and engagement programmes with beneficiaries. Identify and established positive relationships with network of beneficiaries, including National Arts Council Artists-in-School Scheme, Singapore Red Cross, Business Times Budding Artists Fund, and major tertiary institutions in Singapore, Mauritius and Thailand. Initiated “Impact of Arts” research programme with The Business Times Budding Artists Fund Little Arts Academy and 10Square Youth and Kantar; and National Arts Council Artists-in-School Scheme. Positioned and achieved Distinguished Patron of the Arts Award in Singapore for the Foundation.

Singapore

Responsible for integrated brand and marketing communications strategy, senior management and corporate profiling, and stakeholder engagement in Singapore, Hong Kong, Thailand, Mauritius, including editorial development, employee engagement, reputation management and issues and crisis management across businesses held by holding company including technology, communications, lifestyle, creative and F&B industries.

Senior role in food waste recycling start-up. Focused on restructuring into technology driven organisation, employee relations, communications and editorial strategies across digital and non-digital platforms, investor relations, and public affairs including government relations.

Singapore

Fund raising efforts focused on investment opportunities in Asia. Focused on client management, deal communications, investor relations, stakeholder mapping and engagement. Led social impact efforts and advocacy for underprivileged communities in Asia.

Singapore

Management, financial, resourcing and client management responsibilities for Singapore office. Supported clients across corporate, financial, consumer, technology and healthcare practices; strong focus on internal communications, corporate branding, reputation management, and crisis and issues communications. Member of Global Capital Markets Advisory Group focused on global financial and brand communications. Expanded and grew office from a team of 23 to 38; achieved 40% increase in revenue within 8 months. Built corporate and financial communications practice from a team of 4 to 12 in a year, raised profit margin from 4% to 25% within a year.

Singapore

Deputy to Managing Director of Corporate Affairs, with global responsibilities. Focused on reputation management, C-Suite positioning and corporate branding. Handled and managed crisis and issues across corporate and several global investments. Established and managed global agency network across 16 markets – Singapore, Malaysia, Indonesia, Thailand, Vietnam, China - Hong Kong, Shanghai, Beijing, India - Mumbai, Korea, Japan, US - New York, Washington DC, UK - London, Mexico, Brazil. Led editorial strategies for initiatives and Temasek publications, including the annual report, Temasek Review. Team management and guidance.

Singapore

Led media team, supported on investor relations. Focused on corporate and regulatory issues management, media, and crisis communications. Managed global alliance partners in Singapore, Malaysia, London and US. Core member of SGX's listing team, with a focus on media and employee communications. Led CEO and Chairman positioning and engagement, including CEO change management.

Singapore

- Specialised in areas of corporate positioning, media relations, marketing communications and investor relations- Played key role in developing and implementing media strategies for StarHub’s successful license bid

Google Analytics Certification

Bachelor Of Business, Marketing Communications

Diploma In Mass Communications, Communications

Education record

Education record