My name is Troy Lendman, and I am an accomplished Product Designer passionate about pushing the limits of product design and branding. Currently serving as the Director of Product Design at Shyft Technologies, Inc., I have led several exciting projects, including a complete revamp of the Shyft mobile app for iOS and Android, a fresh rebranding effort, and the development of Shyft's customer-facing website and Manager Dashboard.The launch of Shyft 3.0 marked a milestone in my career, resulting in a 156% increase in revenue and significant enhancements in our gross margins and profits by 194% and 160%, respectively. These accomplishments demonstrate my ability to contribute to business outcomes through strategic design and innovation. My approach is characterized by a thorough analysis of data, a user-centric mindset, and a commitment to ensure that every design decision leads to a product that is both aesthetically pleasing and highly functional.Before my tenure at Shyft, I founded Barista Life, which I transformed into a social media sensation with over 250k followers while spearheading product innovations that generated over $100k in revenue. This journey paved the way for a fruitful partnership with Shyft, which enabled me to merge my entrepreneurial spirit with my design skills.I possess expertise in various design and project management tools, such as Figma, Sketch, Adobe Illustrator, and WordPress. With a Bachelor of Science in Marketing from California State University, Northridge, I bring a unique perspective combining market insights with design innovation.As a collaborative leader, I take pride in working closely with engineering, QA, and product teams to deliver design solutions that are visually appealing and function seamlessly, enhancing the user experience and contributing to the product's success.Explore my portfolio at https://troylendman.com to witness a blend of my creative flair, technical expertise, and strategic approach to design, which showcases my ability to stay ahead of the rapidly evolving tech and design landscape.
Listed skills include Social Media, Marketing, Wordpress, Social Media Marketing, and 4 others.