Director Of Product Design
CurrentShyft 3.0 for iOS & Android - I spearheaded the product design overhaul of the Shyft 2.0 mobile application, leading the user and competitive research, wireframing, prototyping, UI/UX design, presentation, and delivery of all design assets and sprints to engineering.Shyft Logo & Brand Identity - I led the company's rebranding efforts, completing a comprehensive competitive analysis, identifying contemporary brand trends, and delivering a new logo and brand framework for all applications, website, and social media.Shyft 3.0 for Web - I led the product redesign of the Shyft 3.0 Manager Dashboard application, leveraging the Shyft 3.0 mobile UI/UX framework to design a modern web experience for Admins.Shyft Website - I designed and built Shyft's customer website on WordPress, creating all brand graphics, working with cross-departmental teams to organize content, and implementing a scalable website framework.Engineering & QA - I documented and delivered design sprints in Jira stories, working with QA, Product, and Engineering to resolve bug tickets and feature enhancements.Graphic Design, Advertising & Social Media - I designed various marketing assets, including websites, trade show booths, billboards, graphic print assets, blog posts, and sales reports. I also created ad campaigns, managed campaign budgets, operated ad platforms, and designed social media and content strategies.