Troy Mack

Troy Mack Email and Phone Number

Chief Revenue Officer (CRO) @ PUSH Agency
Bentonville, AR, US
Troy Mack's Location
Bentonville, Arkansas, United States, United States
About Troy Mack

As a seasoned senior leader in Sales, Marketing, and Creative Strategy I bring over two decades of experience in driving brand growth, innovating the customer experience, and orchestrating impactful sales and marketing strategies for some of the world’s most loved and recognized brands and retailers. My expertise spans omni-channel marketing, sales, customer experience strategy, digital media and brand development for 16 national retailers and over 300 brands. As a 20 year student of the ever-evolving shopping journey I am adept at leveraging data-driven insights, market trends, and consumer behavior to develop fully integrated marketing solutions that authentically connect with shoppers and amplify brand presence in both the physical and digital commerce space.

Troy Mack's Current Company Details
PUSH Agency

Push Agency

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Chief Revenue Officer (CRO)
Bentonville, AR, US
Website:
thepushagency.com
Employees:
508
Troy Mack Work Experience Details
  • Push Agency
    Chief Revenue Officer (Cro)
    Push Agency
    Bentonville, Ar, Us
    View
  • Advantage Solutions: Sales, Marketing, Technology
    Senior Vice President, Gm Team Lead / Marketing, Sales, & Client Leadership
    Advantage Solutions: Sales, Marketing, Technology Apr 2022 - Present
    St Louis, Missouri, Us
    General management of 100+ person marketing team including leadership responsibilities over Sales, Client Service, Insights, Strategy, Data and Reporting, Digital, and Creative. P&L ownership across 5 distinct business units servicing Walmart and Walmart Connect to include In-Store Demo, Experiential Marketing, Sampling (e-Comm & DTC), Digital Media, and Creative Collateral. Generated over $200M in annual sales revenue while consistently driving double digit YOY revenue growth across each business unit.
    View
  • Advantage Solutions: Sales, Marketing, Technology
    Senior Vice President, Group Director (Creative & Omni-Channel Strategy)
    Advantage Solutions: Sales, Marketing, Technology May 2021 - Jun 2022
    St Louis, Missouri, Us
    Responsible for managing multiple strategy and creative teams across 16 global and national retailer accounts including Walmart, Costco, Target, Kroger, Whole Foods, and Sam’s Club. With a deep understanding of the constantly evolving shopper journey and a passion for turning insights into action, my team emphasized a commitment to elevating the customer experience and fostering meaningful 1:1 brand connections in both the physical and digital space.
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  • Advantage Solutions: Sales, Marketing, Technology
    Vice President, Group Director (Creative And Omni-Channel Strategy)
    Advantage Solutions: Sales, Marketing, Technology Jun 2017 - May 2021
    St Louis, Missouri, Us
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  • The Mars Agency
    Vice President, Group Director (Retail Experience & Marketing)
    The Mars Agency Jul 2014 - Jun 2017
    Southfield, Mi, Us
    Recruited to lead The Mars Agency’s largest client, I managed 3 award-winning creative and strategy teams providing brand strategy, retail reinventions, experiential marketing, assisted selling, and national television, radio, and print campaigns for T-Mobile, Walmart Family Mobile, and MetroPCS. By driving significant brand awareness and unprecedented sales lift at national retail we successfully helped position T-Mobile as the #2 carrier in the world for the first time in history.
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  • Geometry Global
    Managing Director (Formerly Ogilvy Action)
    Geometry Global Nov 2013 - Jul 2014
    New York, Ny, Us
    Responsible for overseeing all client and creative operations for 2 local offices, while providing management over several remote teams in Chicago, Detroit, and Cincinnati. Offering innovative omni-channel marketing solutions for American Express, GSK, Johnson & Johnson, Kimberly Clark, Phillips, Nestlé and Nokia our teams created shopper marketing initiatives to amplify brand visibility and bolster sales across all retail channels.
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  • Ogilvy
    Managing Director (Merged To Form Geometry Global)
    Ogilvy Nov 2012 - Nov 2013
    New York, Ny, Us
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  • Ogilvy
    Associate Creative Director
    Ogilvy Aug 2011 - Nov 2012
    New York, Ny, Us
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  • Saatchi & Saatchi X
    Sr. Art Director
    Saatchi & Saatchi X Jun 2009 - Sep 2011
    Springdale, Arkansas, Us
    Led the development of innovative shopper marketing campaigns spanning 15+ P&G brands and categories, tailored specifically for Walmart and Sam’s Club. I personally managed omni-channel brand programs from creative ideation to execution, collaborating seamlessly with strategy, insights, planning, digital and production teams to ensure flawless delivery of world-class marketing campaigns for P&G. Recipient of 20+ Effie, Addy, and other notable industry awards for my campaign work on Gillette, Old Spice, Febreze, Always, Smirnoff, Pepsi, and Gatorade.
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  • Chasedesign
    Sr. Designer - Shopper Based Design
    Chasedesign 2003 - 2009
    Syracuse, New York, Us
    Utilized Shopper Based Design principles to develop innovative category reinventions designed to orchestrate product purchase decisions and drive trial and conversion across multiple categories at Walmart, Target, Kroger, and Lowe’s. Provided branding, package design, and category management for P&G, Intuit, Energizer and Constellation Brands.
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  • North American Color Inc
    Sr. Designer & Production Specialist
    North American Color Inc 2000 - 2003
    Learned the ins and outs of all things pre-press production by being on-site with a printer that handled high-volume catalogue and magazine production. Learned high-end drum scanning, retouching, color correcting, print technique, QC, workflow management, pricing, and material sourcing. Created and ran NAC’s first on-site design studio and won multiple industry awards for our work with National Geographic. (Clients: National Geographic, Bloomingdale’s, Lenox, Fortunoff, Harley Davidson, +4 More)
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Troy Mack Education Details

  • State University Of New York At Oswego
    State University Of New York At Oswego
    Graphic Design / Marketing

Frequently Asked Questions about Troy Mack

What company does Troy Mack work for?

Troy Mack works for Push Agency

What is Troy Mack's role at the current company?

Troy Mack's current role is Chief Revenue Officer (CRO).

What schools did Troy Mack attend?

Troy Mack attended State University Of New York At Oswego.

Who are Troy Mack's colleagues?

Troy Mack's colleagues are Jackie Tavares, Jodi Buddine, Mia Mccarty, Brittney Bustamante, Mari Dc, Brittany Miller, Lauren N..

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