Troy Schroeder Email and Phone Number
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For me, status quo is a no-go. I'm an entrepreneur at heart, and love to find new ways to help businesses grow. My experience on both the agency and client side gives me a unique perspective, and the ability to bring both blue sky thinking and rubber hits the road perspective to problems. It allows me to quickly understand organizations, build consensus, and determine what success looks like - to the business and its customers. With that understanding, I'm able to combine sound strategy with innovative technology to consistently drive growth for leading brands across agriculture, food and B2B industries.
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PresidentClutch Performance, Inc. Jan 2015 - PresentMinneapolis, Mn, UsFounder of Clutch Performance. http://www.ClutchPerformance.com. CLUTCH is a hybrid consultancy and agency focused on helping agriculture and food businesses and organizations find and realize their peak potential. Everything we do is designed to help our clients maximize revenue and opportunity. Our services include strategy and consulting, marketing and sales force activation and learning and development. Our business is 70% ag, 30% food and 100% B2B. Our approach leverages deep practical experience in core markets and combines it with business and adult learning expertise to add value to our clients’ go-to-market activities.
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President, Business Group & VenturesB+Co Jan 2015 - Dec 2016Lead the business brands and venture effort (Clutch+, Rabbit and Granite Growth) of a private holding company consisting of four focused brands:- Clutch Performance, a business consultancy + training company- Rabbit, a consumer insights + customer strategy group- Granite Growth, a venture development organization- broadhead, a marketing agency focused on inspiring connections between urban + rural audiences -
Managing PartnerRabbit Relevance Jan 2015 - Dec 2016Minneapolis, Minnesota, UsCo-Founder of Rabbit. www.rabbitrelevance.com.Rabbits are curious thinkers who help brands become more relevant by using a unique combination of left-brained and right-brained thinking. Our L.I.V.E. Intelligence™ approach allows us to gain a deeper understanding, interpret what’s discovered, and create a purposefully disruptive, relevant experience. {Human understanding} Through a variety of qualitative and quantitative methods, using a human-centered approach, we dig for the insights that will allow us to better understand the needs and motivations of your audience. {Strategic thinking} We apply insights gained through our research, partner studies and the landscape of observing current trends to co-create strategies that help companies more closely align with their customers. {Experience design} Based on these insights and key strategies, we design experiences for consumers to ensure a comprehensive alignment with your brand. These interactions are created through journey mapping and experience design. L.I.V.E. Intelligence™ is a mixed-method approach to research, strategy, and design. It involves four non-linear phases (Learn, Invent, Vet, Engage) and can be applied to innovation and problem solving for all kinds of organizations – from non-profit institutions to corporations and anything in-between. Rabbit is a member of b+co. -
PartnerBroadhead. Aug 2005 - Dec 2016Minneapolis, Mn, UsMember of executive leadership team setting strategic direction for the entities of Broadhead + Co., Inc. -
Chief Marketing OfficerBroadhead. Aug 2011 - Dec 2014Minneapolis, Mn, UsDrive the integration of the agency's "engagement" business functions including: planning and strategy, public relations and content, analytics and media and creative. Fostering an "audience first" mentality to develop integrated work that's in tune with market trends, using many channels to move consumers from audience to admirer to advocate. Member of the executive management of the agency setting overall business strategy, objectives and new business development.
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Associate Vice PresidentBroadhead. Aug 2009 - Aug 2011Minneapolis, Mn, UsI am responsible for several of the agency's clients, and also have a role in management of the firm and new business development.
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Account Group DirectorBroadhead. Aug 2008 - Aug 2009Minneapolis, Mn, UsResponsible for the management of several clients including, Mosaic and AGCO, as well as developing new business for the agency and assisting with management of the firm.
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Account SupervisorBroadhead. Aug 2005 - Aug 2008Minneapolis, Mn, UsManaged several clients on a day to day basis including: Challenger, Massey Ferguson, EPIC (Ethanol Promotion and Information Council), and Trimble.
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Manager - Marketing & Program AdministrationAgco Corporation Aug 2004 - Aug 2005Duluth, Georgia, UsI was responsible for marketing activities involving the RoGator, TerraGator, SpraCoupe and Willmar brands, including strategy, campaign development and communications, in-market discount and financing programs and pricing. -
Marketing ManagerRaven Industries Aug 2001 - Aug 2004Sioux Falls, South Dakota, UsLed the marketing effort for the agricultural division of Raven Industries. Some highlights from the three years at Raven include nearly tripling the revenues of the division, market introduction of 20+ new products and creation and management of a new precision ag specialist sales & support model and developing a better framework for company and agency interaction and integration. -
Parts Marketing ManagerAg-Chem Equipment Co., Inc. Jun 1997 - Aug 2001Ag-Chem manufactured the leading brands of application equipment for agriculture - RoGator and TerraGator. This was the first company I worked for after completing my undergrad at Minnesota, and held several marketing and product management related positions during my time with the company.
Troy Schroeder Skills
Troy Schroeder Education Details
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University Of Minnesota - Carlson School Of ManagementMarketing -
Harvard Business School Executive Education2016 Agribusiness Seminar
Frequently Asked Questions about Troy Schroeder
What company does Troy Schroeder work for?
Troy Schroeder works for Clutch Performance, Inc.
What is Troy Schroeder's role at the current company?
Troy Schroeder's current role is President, Clutch Performance, Inc..
What is Troy Schroeder's email address?
Troy Schroeder's email address is ts****@****dco.com
What is Troy Schroeder's direct phone number?
Troy Schroeder's direct phone number is +161262*****
What schools did Troy Schroeder attend?
Troy Schroeder attended University Of Minnesota - Carlson School Of Management, Harvard Business School Executive Education.
What skills is Troy Schroeder known for?
Troy Schroeder has skills like Advertising, Marketing Strategy, Marketing, Marketing Communications, Public Relations, Integrated Marketing, Digital Marketing, New Business Development, Strategy, Social Media Marketing, Media Relations, Product Management.
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