Managing Partner
Minneapolis, Minnesota, Us
Co-Founder of Rabbit. www.rabbitrelevance.com.Rabbits are curious thinkers who help brands become more relevant by using a unique combination of left-brained and right-brained thinking. Our L.I.V.E. Intelligence™ approach allows us to gain a deeper understanding, interpret what’s discovered, and create a purposefully disruptive, relevant experience. {Human understanding} Through a variety of qualitative and quantitative methods, using a human-centered approach, we dig for the insights that will allow us to better understand the needs and motivations of your audience. {Strategic thinking} We apply insights gained through our research, partner studies and the landscape of observing current trends to co-create strategies that help companies more closely align with their customers. {Experience design} Based on these insights and key strategies, we design experiences for consumers to ensure a comprehensive alignment with your brand. These interactions are created through journey mapping and experience design. L.I.V.E. Intelligence™ is a mixed-method approach to research, strategy, and design. It involves four non-linear phases (Learn, Invent, Vet, Engage) and can be applied to innovation and problem solving for all kinds of organizations – from non-profit institutions to corporations and anything in-between. Rabbit is a member of b+co.
