Troy W. Email and Phone Number
Associate Product Marketing Manager at Google, working on the Growth team for Google’s consumer products including Maps, Gemini, Lens, Search, and Pay. Principal Consultant at PCH Consulting, creating effective growth strategies for start-ups across paid social & search, email, and in-app user experiences.A people-person who loves making meaningful connections and working together to identify where technology can improve people’s lives.
- Website:
- google.com
- Employees:
- 1
- Company phone:
- 916.253.7820
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Associate Product Marketing Manager | Consumer AppsGoogle Apr 2024 - PresentMountain View, Ca, Us
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Founder | Principal ConsultantPch Consulting Jan 2023 - May 2024 -
Marketing AssociateGrouper Feb 2023 - Apr 2024Denver, Co, Us -
Marketing AdvisorKinetix Air Jul 2022 - Jan 2023Los Angeles, California, UsDevelop digital marketing strategies across email, social, and search. Generate leads through both inbound and outbound sales techniques. -
Marketing & Product SpecialistNav.It Jul 2022 - Dec 2022Seattle, Washington, Us-Manage customer experience initiatives, using feedback to influence product roadmapping and development.-Identified opportunities to improve in-app messaging and incentives for greater retention and virality.-Work with engineering and marketing teams to organize establish OKRs and align on user growth initiatives.-Responsible for concept to launch of new student ambassador program, leading to 30% more downloads among the college demographic. -
Marketing SpecialistNav.It Jun 2021 - Jul 2022Seattle, Washington, Us
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Marketing ConsultantHightouch Consulting Jun 2022 - Dec 2022Santa Monica, Us-Develop growth strategies for clients through marketing, operations, sales, and capital-raising techniques.-Redefined client’s positioning using insights gathered from customer research, leading to 20% growth in lead conversions. -Carry out data collection and analysis for clients to determine areas of opportunity and competitive advantage. -Drive execution of projects by making trade-offs and anticipating risks while ensuring frequent and clear communication with clients. -
Director Of SponsorshipAmerican Marketing Association Apr 2021 - Apr 2022Chicago, Il, Us• Acquired $800 in sponsorship funding through cold calling and other outreach techniques. • Generated lead list through outbound prospecting while maintaining up-to-date CRM information.• Effectively educated clients on benefits of AMA services and product offerings. -
Nationals TeamAmerican Marketing Association Feb 2021 - Jun 2021Chicago, Il, Us•Attend and compete in the International Collegiate Conference.
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FinalistCpe Startup Launch Weekend Mar 2022 - Mar 2022-Placed 4th in Startup launch pitch competition-Attended a 54 hour long workshop, developing an idea, forming teams, interviewing customers, launching an MVP, and pitching our product to panelists-Our product was a website that allowed people to lend out their surfboards to people in exchange for money, giving more opportunity for surfers to make money off their equipment and for travelers to rent out the right boards for them
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Assistant Lacrosse CoachOak Park High School Jan 2021 - Dec 2021Oak Park, Us• Developed team strategies and practice procedures with other coaches• Generated positive team chemistry through various exercises• Mentored players by teaching and displaying integrity -
Head Marketing And Business Development InternStratdev Digital Marketing May 2020 - Dec 2020-Oversaw team dedicated to building and managing relationships with partners across digital landscape.-Implemented lifecycle optimization strategy focused on amplifying conversion goals, resulting in 2% higher conversion rate.-Tracked user engagement across channels to identify areas of blockage and missed opportunity. -
Market Data AnalystStellar Moto Brand May 2020 - Jul 2020-Built and translated Google Analytics dashboard for early stage startup in order to aid data tracking efforts.-Developed and executed full-funnel marketing campaigns utilizing Facebook Ads Manager, leading to 62% increase of customer acquisition.-Conducted data analysis in order to identify key market segments and provide audience interest reports.
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Global Trade Marketing InternLimoneira Company Feb 2020 - May 2020Santa Paula, California, Us-Defined buyer personas, customer journeys, and pain points to inform social messaging and content creation.-Conducted market research and competitive analysis in order to create unique selling proposition and adjust positioning.-Measured company traffic and global digital footprint with Google Analytics while identifying growth opportunities across international market segments.-Led strategic development for new product launch campaign, aligning pricing and messaging to target niche market subsegment. -
Customer Service RepresentativeSunlife Organics Sep 2014 - Dec 2018Malibu, Ca, Us
Troy W. Skills
Troy W. Education Details
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California Polytechnic State University-San Luis ObispoDual Concentration: Marketing Management | Entrepreneurship -
Moorpark CollegeGeneral
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University Of Colorado Boulder
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Oak Park High School
Frequently Asked Questions about Troy W.
What company does Troy W. work for?
Troy W. works for Google
What is Troy W.'s role at the current company?
Troy W.'s current role is APMM @ Google | Search & Maps | Growth Marketing.
What schools did Troy W. attend?
Troy W. attended California Polytechnic State University-San Luis Obispo, Moorpark College, University Of Colorado Boulder, Oak Park High School.
What skills is Troy W. known for?
Troy W. has skills like Leadership, Product Marketing, E Commerce, Information Systems, Consulting, Social Media, Public Speaking, Accounting, Kpi Implementation, Sales, Microsoft Powerpoint, Marketing Analytics.
Who are Troy W.'s colleagues?
Troy W.'s colleagues are Yojo Locaux, Miret Guillaume, Abu Zakariya, Schneider Victor-Tulias, Prina Singh, Irina Saburova, Anthony Parker.
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