Troy W. Email & Phone Number

Mountain View, Ca, Us

Denver, Co, Us

Los Angeles, California, Us

Develop digital marketing strategies across email, social, and search. Generate leads through both inbound and outbound sales techniques.

Seattle, Washington, Us

-Manage customer experience initiatives, using feedback to influence product roadmapping and development.-Identified opportunities to improve in-app messaging and incentives for greater retention and virality.-Work with engineering and marketing teams to organize establish OKRs and align on user growth initiatives.-Responsible for concept to launch of new student ambassador program, leading to 30% more downloads among the college demographic.

Seattle, Washington, Us

Santa Monica, Us

-Develop growth strategies for clients through marketing, operations, sales, and capital-raising techniques.-Redefined client’s positioning using insights gathered from customer research, leading to 20% growth in lead conversions. -Carry out data collection and analysis for clients to determine areas of opportunity and competitive advantage. -Drive execution of projects by making trade-offs and anticipating risks while ensuring frequent and clear communication with clients.

Chicago, Il, Us

• Acquired $800 in sponsorship funding through cold calling and other outreach techniques. • Generated lead list through outbound prospecting while maintaining up-to-date CRM information.• Effectively educated clients on benefits of AMA services and product offerings.

Chicago, Il, Us

•Attend and compete in the International Collegiate Conference.

-Placed 4th in Startup launch pitch competition-Attended a 54 hour long workshop, developing an idea, forming teams, interviewing customers, launching an MVP, and pitching our product to panelists-Our product was a website that allowed people to lend out their surfboards to people in exchange for money, giving more opportunity for surfers to make money off their equipment and for travelers to rent out the right boards for them

Oak Park, Us

• Developed team strategies and practice procedures with other coaches• Generated positive team chemistry through various exercises• Mentored players by teaching and displaying integrity

-Oversaw team dedicated to building and managing relationships with partners across digital landscape.-Implemented lifecycle optimization strategy focused on amplifying conversion goals, resulting in 2% higher conversion rate.-Tracked user engagement across channels to identify areas of blockage and missed opportunity.

-Built and translated Google Analytics dashboard for early stage startup in order to aid data tracking efforts.-Developed and executed full-funnel marketing campaigns utilizing Facebook Ads Manager, leading to 62% increase of customer acquisition.-Conducted data analysis in order to identify key market segments and provide audience interest reports.

Santa Paula, California, Us

-Defined buyer personas, customer journeys, and pain points to inform social messaging and content creation.-Conducted market research and competitive analysis in order to create unique selling proposition and adjust positioning.-Measured company traffic and global digital footprint with Google Analytics while identifying growth opportunities across international market segments.-Led strategic development for new product launch campaign, aligning pricing and messaging to target niche market subsegment.

Malibu, Ca, Us

Bachelor Of Science - Business Administration, Dual Concentration: Marketing Management | Entrepreneurship

Business Administration And Management, General

Education record

Education record