Independent Market Research Consultant
Independence, Ohio, United States
- The EDGE Fellowship is a 10-week program designed for emerging leaders to become an integral part of Greater Cleveland's growing economy by helping medium-sized local companies in market research, product development.
- Performed market research to evaluate market size, trends, opportunities and threats surrounding the environmental shift from plastic packaging towards paper packaging in various applications
- Conducted interviews with customers, competitors and experts to address industry pain points and build a feasibility analysis from the perspective of a medium-sized business in a novel market
- Learned real-world ins & outs of an adhesive coating company, Kent Adhesives Products Company (KAPCO), to thoroughly strategize new opportunities as they pertain to present capabilitiesCoordinated and directed weekly.
- Supplemented meetings with official written progress reports detailing prior week accomplishments, difficulties and subsequent efforts to regularly evaluate and calibrate our methods while establishing a neat paper trail
- Summarized 10-week project with a comprehensive final report and various PowerPoint presentations to help guide the company’s chosen plan of action