Independent Market Research Consultant
Independence, Ohio, United States
The EDGE Fellowship is a 10-week program designed for emerging leaders to become an integral part of Greater Cleveland's growing economy by helping medium-sized local companies in market research, product development and growth opportunity analysis.• Performed market research to evaluate market size, trends, opportunities and threats surrounding the environmental shift from plastic packaging towards paper packaging in various applications• Conducted interviews with customers, competitors and experts to address industry pain points and build a feasibility analysis from the perspective of a medium-sized business in a novel market• Learned real-world ins & outs of an adhesive coating company, Kent Adhesives Products Company (KAPCO), to thoroughly strategize new opportunities as they pertain to present capabilitiesCoordinated and directed weekly meetings with CEO, VP of Operations, and occasional guest(s)• Supplemented meetings with official written progress reports detailing prior week accomplishments, difficulties and subsequent efforts to regularly evaluate and calibrate our methods while establishing a neat paper trail• Summarized 10-week project with a comprehensive final report and various PowerPoint presentations to help guide the company’s chosen plan of action