Providing fractional COO and CCO services to enterprises on as they pursue an active growth strategy.

As the Chief Commercial Officer at Enterprise Sight, I spearhead the development and execution of comprehensive commercial strategies, setting the direction for our go-to-market efforts with a focus on driving sustainable growth and market leadership. With a keen eye on emerging market trends and a deep understanding of customer needs, my role involves leading our dynamic team towards achieving excellence in sales, marketing, and product development. Leveraging my extensive experience in strategic planning and execution, I ensure Enterprise Sight remains at the forefront of innovation, delivering exceptional value to our clients and stakeholders. My commitment to fostering strong, results-oriented partnerships and my ability to navigate complex negotiations empower me to deliver impactful outcomes, positioning me as a decisive leader and influencer who gets things done.

Enterprise partnerships, alliances and consortia are being formed - right now - to tackle industry-wide problems related to reconciliation, cross-border payments, supply-chain transparency and more. And these new partnerships are using Blockchain and DLT as the basis for secure, confidential and auditable communication. If you're in the C-Suite and you're not looking at how groups are forming in your industry you may get left behind. The biggest challenges for enterprises are first: establishing alliances and agreeing on standards and second: integrating existing/legacy systems to connect to industry blockchains.We can help you understand how Blockchain and DLT are being used to generate incremental business value for some - and how they are eliminating/disrupting business models of others.Beyond just Blockchain and DLT, SER Team provides strategic advice for enterprise products and services. We bring together senior leaders in business strategy development and execution and takes you through a proven process to develop a winning value proposition and go to market strategy. And once we agree on the strategy work with you to execute the strategy and ensure that it delivers the results you need.Ready to fix (or create) a winning product strategy/blockchain strategy? Get in touch.

I am a seasoned tech professional with a talent for driving innovation and delivering results across diverse industries. As a Co-founder and Enterprise Architect, I have successfully led a team of 26 tech professionals in designing and implementing a groundbreaking blockchain solution for the transport and logistics industry. My achievements include launching and onboarding live customers for the Logivity Network within a tight nine-month timeline. As the CEO and Strategy Consultant at SER Team, I advise enterprise clients on optimizing their B2B digital products and services by utilizing emerging technologies and creating effective business models. During my tenure as the Strategy Director at DigitasLBI/Publicis Group, I led the development of cutting-edge healthcare concepts and aligned them with the client’s business goals. Throughout my career, I have consistently demonstrated my ability to drive strategic growth, deliver cutting-edge solutions, and optimize operations. I am passionate about leveraging my expertise in enterprise architecture, emerging technologies, and business strategy to help organizations thrive in an ever-evolving digital landscape. If you're seeking a multifaceted professional with a proven innovation and success track record, let's connect and explore how I can contribute to your organization's growth.

MY EXPERTISE: Enabling senior management teams to understand Blockchain and develop BUSINESS driven Blockchain strategiesThey will be have a solid working understanding of blockchain principles and technologies and from that be able to develop credible Blockchain strategies to share across the organisation.WHOM I WORK WITH: I work with C-Suite and senior management teams who are feeling *at risk* because they don't understand blockchain and how it may disrupt their industry. I focus on:* Transport and Logistics: Access Shared Resources and move to Digital Contracts* Advertising Agencies and AdTech/MadTech: Provide Transparency and Reduce Fraud* Fair Trade Products and Services: Provide Traceability and Accountability* Luxury Goods and Services: Reduce/Eliminate Counterfeit Products* Industry Associations: Building Blockchain Solutions to benefit member companiesHOW I DO THIS: Using our Business Ecosystem Plan approach we determine how Blockchain will potentially disrupt an industry, an individual stakeholder or a group of stakeholders - and the resulting impact on business models.WHAT MAKES ME DIFFERENT: 1) I am NOT an ICO/IEO/STO consultant. I consult only on business strategy for blockchain. 2) I am NOT exclusively FinTech focused - I am focused on Blockchain for supply chains and delivering value through transparency, provenance and fraud detection.WHAT OTHERS SAY: "Finally! Someone who talks about Blockchain from a business perspective and not just tech." "It's the first time anyone has explained Blockchain to me in a way that I actually understand."

Building the Serai platform ecosystem including buyers, suppliers and 3rd party service providers.

Providing strategy advice and mentoring to the great startups in the Innovation Warehouse community including investment readiness, value proposition development and go to market strategy support.

Blockchain Solution Lead within Oracle's Digital Experience (DX) team. This role was extremely exciting - and unfortunately short-lived due to global restructuring. Oracle handled the restructuring very professionally and I look forward to watching their success.

FinMobile provides credit scoring tools for the unbanked, enabling mobile operators and their partners to instantly provision credit for goods and services. FinMobile's technology enables accurate credit scoring and low default rates. In our launch market India we have assembled all the elements for a turnkey service for the mobile operator, including the customer leads, front end and back office technology, customer services and developing additional revenue services for operators and financial institutions.Our proprietary Artificial Intelligence predictive analytic technology allows mobile operators to significantly increase revenue and reduce customer churn.

DIG: Digital Innovation Group as a collaboration between Digitas LBi and AstraZeneca. General Manager for an exciting new service in the pharmaceutical space. Responsible for all aspects of the service including budgets, commercial go-to-market, product, delivery, integration, resourcing and partnering. Our service will provide improved health outcomes for patients suffering from recent ACS (heart attacks).

Key Achievements:• Lead entire organisation from concept to beta product launch including managing outsourced development teams• Developed the company’s core value proposition statements and managed execution of the marketing strategy across Facebook and other digital channels• Grew business to over 2,000 artists and 2,700 tracks of music within 2 months of launch• Managed complete swap-out of India based development team

Key Achievements:• Developed Go-To-Market strategy for BlueCava Device Fingerprinting to address the market opportunity related to ePrivacy Directive legislation• Developed the pricing strategy for BlueCava’s product offering in EMEA• Initiated five pilots using Device Fingerprinting in digital advertising ecosystem companies

Key Achievements:• Launched GoConnect product in India in under 5 months with less than €300K expenses for initial launch at 70% less cost and twice as fast as the average new program at Nokia• 500,000 consumers added in the first 12 weeks of service launch in India• Managed P&L responsibility for first year budget of $6M plus forecast and 3 year budget• Negotiated contract points for product definition, customer acquisition, intellectual property rights, consumer data and branding aspects of joint partnership with Intuit• Defined Nokia’s input to the Go-to-Market plans for GoConnect across four continents in over three years• Managed remote in-market teams across EMEA and India including incorporating existing teams, hiring new team members and providing on-going performance managementGoConnect: A mobile and online mobile marketing and advertising solution for small business owners providing them with the ability to reach and motivate their customers.500,000 consumers added in the first 12 weeks of service launch in India

Key ahcievements:• Defined and executed Go To Market (GTM) activities for the Digital Incentives Nokia Offers product• Launched software for Nokia Offers trial supporting over 2000 unique offers presented to a closed trial group of 500 recruited consumers• Interim dual-role as Head of Engineering resulting in on-time and on budget pilot product • Named as Inventor for a new Nokia patent covering an offer redemption mechanicNokia Offers: A mobile coupon service providing consumers the ability to discover, manage and redeem great offers

Key achievements:• Lead teams responding to over 20 different proposals equating to €575M+ in potential mobile advertising revenue from global mobile telecoms companies including Orange, Vodafone and Telefonica• Successfully negotiated a partnership with Nokia Siemens Networks as reseller for the Nokia Media Network in Tier II and Tier III mobile telecoms companies • Negotiated strategic reseller deal between Nokia and Nokia Siemens Networks for mobile advertising• Developed a global advertising revenue sharing strategy for mobile telecoms companies that distribute Nokia’s advertising funded applications. Strategy presented and approved by C-Level committee

Key achievements:• Built Pocket Choice consumer permission management system from concept to product launch • Raised £250K in Seed Funding• Built SceneDot live entertainment news service as demo to support PocketChoice• Implemented and maintained X-Cart and J-shop based e-Commerce websites• Provided web hosting and systems administration services for 100+ customers• Managed US based development team• Drafted Direct Marketing Association (DMA) Bluetooth Marketing Best Practice Guide• Published “Bluetooth Marketing Best Practice Guide”

Key achievements:• Supported over 15 Tier-1 Mobile Operator proposal responses in partnership with Siemens• Direct support of Siemens in introducing new products into the Siemens sales channel, product positioning, RFx responses, business case analysis and support. Extensive support on-site in Munich as well as at Openwave HQ in Redwood City, CA

Key Achievements:Led team of 10 Sr. Solutions Architects across US/EMEA/APAC in providing detailed sales support in solutions architecture as part of RFx response and ongoing sales. Based in Amsterdam from 09/2001-09/2002.

Product Manager for mobile messaging gateway solution.

Managed and planned for international expansion of servers and colocation services.

Acheived sales volumes in excess of US$5M in equipment to Wright-Patterson AFB for 2 years - Sales performance 120%+ - Presidents Club 2 years.

Senior Programmer/Software Developer - Worked on McDonnell Douglas virtual cockpit program writing code for both virtual cockpit and out-the-window scenery generation using Silicon Graphics computers.

Developed software for out-the-window visuals and virtual cockpits for McDonnell Douglas flight simulation programs. Software developed on Silicon Graphics (SGI) computer systems and integrated with state of the art air frame simulations, early generation capacitive touchscreen systems (1987-1989)

Programmer writing flight simulation code for future cockpit development program. Developing in C on Silicon Graphics computers.