Senior marketing technology and strategy executive with progressive leadership across healthcare provider, payer, and agency sectors. Proven track record of building and developing high-performing cross-functional teams while driving enterprise-wide digital transformation initiatives that deliver measurable business outcomes. Led matrixed teams of 12+ professionals while managing advertising and technology portfolios up to $10M, achieving 20x CRM adoption growth and successfully migrating 60+ automated marketing campaigns. Consistently delivered significant business impact including 17% membership growth and 60% reduction in customer acquisition costs through strategic integration of technology, data, and customer engagement frameworks. Specialized expertise in healthcare marketing technology optimization and data-driven decision making, with demonstrated ability to drive organizational change and revenue growth across provider and payer organizations. Specialties: Strategy Development, MarTech, Marketing Automation, Product Management, Data Analysis, Product Marketing, Acquisition Marketing, Engagement Marketing, Market Research, Media Planning, Digital Marketing, Growth Marketing, Brand Development, Social Media, Salesforce Marketing Cloud, Salesforce Sales Cloud
Listed skills include Integrated Marketing, Social Media Marketing, Marketing, Digital Marketing, and 46 others.