Troy Rudd Email & Phone Number

I work with consumer insights and other marketing professionals that are responsible for research, insights, category or brand management, innovation and new product development. Some clients come to me to better understand their consumer or shopper; they’re under pressure to deliver relevant insights to stakeholders, including retailers. They risk not being seen as innovative category leaders, or face being left behind by competitors. Other clients contact me confused about the data they have and are clouded by how to unlock its potential.I have a track record in generating growth opportunities grounded in consumer insights. As one example, I identified a consumer need for BBQ cleaning products, which I further developed with my hardware client from insight-idea-concept-product, through our BLACKMARKET Innovation Process. The commercial result - an award winning BBQ cleaning innovation that is enjoying double-digit growth and delivering sales worth more than $12M annually. I get a buzz from getting to know people and what makes them tick, and how we can improve their experiences with brands, products and services. If you like to find out how I can help your business grow, go to www.blackmarketresearch.com.au or contact me on +61416 270 812 or via email at troy@blackmarketresearch.com.au