Troy Rutten Email & Phone Number

Park City, Utah, United States

Chairman's Circle Gold Award Winner - 2023.As a seasoned expert of all things Park City, I thoroughly enjoy serving as an ambassador for a culture and lifestyle I am so closely connected to. I lean on my diverse background and local knowledge to help clients navigate the local real estate market in their pursuit of fulfilling a vision for the future.In-depth knowledge of Talisker Club, Park City's only four-club private community with an incomparable collection of mountain, Main Street, backcountry, and country clubs under one membership. I advise clients on the the benefits/advantages Talisker Club offers, guide them through the homesite/home selection and serve as their project manager as it relates to certain aspects of the custom homebuilding process.

Park City, Utah, United States

With over 450 miles of single track trails, Park City is one of the premier destinations for mountain biking and is the world's first Gold Level Ride Center as designated by the International Mountain Biking Association (IMBA).I lead groups of individuals, from beginners to expert riders looking to explore the Park City area trail system. In addition to selecting the appropriate terrain for each trip, I also provide instruction on riding technique and best practices when out on the trails.

Park City, Utah, United States

Served as the project lead to execute on a long-term vision of creating a cohesive digital ecosystem that connected multiple platforms/systems into a more seamless interface that achieved the following goals: Develop better intelligence:• Built a new data warehouse (DWH) for collecting, storing, and analyzing athlete assessment data• Created a new process for recording testing data (Manual Battery Tests, 3PQ, AR Vision) that seamlessly connects to the new DWH• Established an interactive dashboard of athlete training data which gives our centers the ability to quickly analyze metrics in order to produce more optimal resultsTrain athletes more efficiently:• Collaborated on the creation of a new digital protocol delivery system• Designed an updated digital athlete testing intake form• Implemented an enhanced video analysis tool that allows trainers to give athletes feedback in real time and allow them to easily share/review testing results with athletes/parents through a mobile applicationBetter training centers operations:• Migrated all training centers onto a new platform that allows our athletes/parents to more easily purchase and schedule sessions on a desktop, tablet, or mobile device• Established a variety of reporting tools to help our centers quickly curate more business intelligence to make more informed decisions• Automated athlete communication (acquisition, retention, and referral)• Integrated a more intuitive and cost effective POS system

Park City, Utah

Athletic Republic is the industry leader in sports performance training and works with athletes from the youth level all the way to Olympic and Professionals. Through the utilization of science-based protocols, proprietary equipment, and highly qualified trainers, Athletic Republic's mission is to transform potential into performance.Led the strategy, creative, and development of all corporate marketing initiatives deployed across our 100+ sports training center locations (domestic and international), which includes two fully integrated consumer campaigns per year designed for local activation during key training periods. Implemented our corporate media strategy by pitching relevant media outlets, distributing national press releases, and leveraging our company spokesperson, John Brenkus (creator and host of ESPN Sport Science), for impactful placements that strengthen Athletic Republic as the industry leader. Activation of our turnkey grand opening marketing and on-boarding program for all new training center locations. Elements include digital platform configuration, interior branding package, digital advertising, public relations, direct mail, and local team / influencer outreach. Played an integral role in our franchise sales efforts through the management of national SEO and digital marketing advertising, organic lead flow nurturing, discovery day presentations, and go-to-market strategies. During my tenure, we successfully added 5 - 8 new franchises per year. Managed all corporate digital platforms, which includes corporate and local training center websites, social media accounts, email, and CRM systems.

Park City, Utah, United States

San Francisco Bay Area

GMR delivers unforgettable experiences that connect fans, influence consumers, and stoke passions — bringing people closer to the brands they love. Memory making is at the heart of everything we do, because memories make up our life stories.My focus included managing the sponsorship activation of the Golden State Warriors and Tottenham Hotspur Football Club for Hewlett Packard Enterprise (HPE). Our partnerships are leveraged through a wide range of activities that include acting as a technology showcase/customer reference, providing rich content for digital media amplification, creation of bespoke customer events, advertising/storytelling, and enhancing employee engagement opportunities.Co-created and executed a 4-month COVID-19 response campaign titled “Take 5” which featured all of our sports properties across the globe. When live sports came to an abrupt halt, we leveraged the reach of our teams/athletes to create compelling content that encouraged people to take a short break each day to reboot, relate, and learn. The campaign garnered 15M+ views and over 500K unique engagements during its activation. During a time when our traditional marketing methods weren’t possible, my team paved the way for a new approach to sponsorship activation through an integrated virtual event strategy. These events included company-wide virtual town halls with marque athletes, virtual panels on relevant societal concerns featuring team leaders/execs, virtual stadium tours with customers, and pre-race virtual hospitality events.

Greater Salt Lake City Area

Specialized in creating memorable digital experiences with a variety of brands in the action sports, adventure travel, lifestyle and youth culture verticals.Developed the strategic vision and campaign framework for marketing campaigns executed across an array of both traditional and digital platforms. Guided the build and redesigned of multiple client websites to ensure key business objectives were being met. Tasks included discovery calls, theme selection, content creation, UI/UX, and CMS training.Positioned agency as a digital thought leader through attending local industry events and assisting in the development of a new website featuring team bios, client success stories, and white papers.

Charlotte, North Carolina Area

Served as team lead for the Stanley Black & Decker (SB&D) account where I created fully integrated sales-driving programs at key retail accounts and managed the sponsorship activation involving Team Sport/Corporate partnerships. Platforms of expertise include NASCAR, English Premier League Soccer, Professional Bull Riding, Major League Baseball, and Walt Disney World Resorts. Managed a yearly client budget of $2M+ and generated annual agency revenue of $750K+, which includes a 200% growth for the SB&D account during my tenure as team lead.Leveraged the SB&D portfolio of Team Sport/Corporate partnerships to design and manage unique experiential marketing events and campaigns. Examples include the Stanley/DEWALT Racing for a Miracle and Thrill of a Lifetime.Provided strategic consultation to my clients during all phases of the campaign process while also advising on new industry trends and best practices to ensure overall objectives and goals were consistently achieved.

Charlotte, North Carolina, United States

Charlotte, North Carolina Area

Created and implemented national B2B marketing programs across 15 states for all business units which included Music, Voice Messaging, Digital Signage, Scent Air, and A/V Systems.Worked closely with product managers and field sales in the creation of dynamic sales tools that highlighted our key value propositions by industry. The outcome was an average increase of 27% per new contract in monthly recurring billing during the first 6 months after release. Utilized data warehouse to deliver and analyze monthly reporting on key sales analytics, new trends, and effectiveness of marketing initiatives.Researched regional markets through various channels to identify strengths, weaknesses, opportunities and threats which aided in the development of a comprehensive and cohesive yearly marketing plan.

Charlotte, North Carolina Area

Initiated strategic marketing practices for a $38m outdoor adventure facility that was inspired from the Penrith, Australia man-made whitewater river which hosted the 2000 Olympic Whitewater Competitions. Provided marketing support for 9 different lines of business within the organization and managed a yearly budget of $500K. Business lines included a Team Development Center, Whitewater Rafting, Climbing Center, Kayak Instruction, Youth Programs, Restaurant & Bar, Conference Center, and Retail.Managed 60+ on-site events and 30+ off-site events yearly with key responsibilities that involved event conception, partnership negotiations, media plan development, and staff training. Major events included the 2008 US Olympic Team Trials for Whitewater Slalom, Subaru River Jam Concerts, and the North Carolina Adventure Race Series.Contributed to yearly sponsorship sales that routinely exceeded $100K while also fulfilling all activation responsibilities and establishing strong relationships with retailers/brands such as REI, Subaru, Smith Optics, and Miller Brewing Company.

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Greater Los Angeles Area

Analyzed and developed new marketing strategies for the New Balance brand in the Los Angeles area; built relationships with national events, venues, sports teams, parks, schools/colleges and researched key target markets in which I presented a framework to accomplish marketing goals set forth.Appointed as liaison within medical community in the promotion of the New Balance brand and conducted weekly clinics on the importance of proper footwear for medically relevant needs.Identified areas to improve customer service after the sale through the development of a local running group for valued customers which created a strong bond and successful drive to purchase program.

Charlotte, North Carolina Area

Conducted market research through 1-on-1 consumer sampling of Skoal and Copenhagen tobacco products on NASCAR demographic to aid in national promotions and new product development.Coordinated with various internal departments to create 50+ event promotions a year in the Southeast region with a goal to increase recognition of new products and capture 100,000+ customer surveys.Led the development of a new brand awareness campaign in Western North Carolina where I supervised business promotions and constructed new ways to reach our target audience.

Banner Elk, North Carolina, United States

Taught skiing and/or snowboarding to groups and individuals from 3 yrs old through adult age. Maintained a safe and fun learning environment through exceptional class handling, creativity, and terrain selection. Continued education of tactics and teaching principles to ensure proper techniques were being conveyed.

Master Of Business Administration (Mba), Entrepreneurship/Entrepreneurial Studies, 3.8 Gpa

Magna Cum Laude

Bachelors Of Science, Communications/Advertising

Activities and Societies: Appalachian Community Together (ACT) Volunteer: Participated in local Big Brother program to mentor at-risk.