Marketing Specialist, Jaguar Taiwan
Taiwan
Being the only one marketing specialist in team, plus the lacking of product manager in company organization at that phase, I was required to directly report to marketing manager, taking care of not only all marketing related jobs, but also product planing.Main duties includes: annual brief to agencies, meetings with agencies to come up with annual plans, develop launch plans and timing control, TV CF and Print Ad review and approve, media buy strategy and recommendation review, lead launch event, pressmeeting and dealer meeting, hold yearly motivation parties, Project leader of 2003 and 2005 Taipei Motor Show, great working experience with advertising agency, event house and PR house, introduce new product with market suggest specs and features, product positioning, price positioning, product training support.