Troy Strachan Email & Phone Number

Sydney, New South Wales, Australia

Tuggerah New South Wales

Ermington, New South Wales, Australia

Brookvale Nsw

- Divisional Profit & Loss - New Business Development - Implementing Improved process & efficiencies across the Graphics business - Reporting (Senior Management, Head Office Japan and other key stakeholders) - In-House Graphic Systems Marketing Team (4 People). - Product activity/strategy, product pricing as well as managing the marketing budget - Channel Sales & Distribution - Prepare/conduct sales training/product launch programs for field team & Internal stakeholders - Build internal relationships with key stakeholders, beneficial for the Graphics Division.- All Local and Overseas Suppliers - Staff Recruitment/Welfare/Management/Retention - Corporate Website

Brookvale Nsw

Norwest Business Park Nsw

Belrose Nsw

Business Systes Group (AV/IT)

St Leonards Nsw

- Working with Vodafone Hutchison Australia (Vodafone, 3 Mobile, Crazy Johns) - Channel execution and compliance (mass retail) - Improving VHA share of voice and visibility in channel - Providing channel insights and solutions based services - Budget Management - 6 direct reports (5 State Managers and 1 Customer Business Executive) - 29 indirect reports (dedicated field team) - Channel distribution (POS, promotions, marketing collateral) - Conduct training (device training, brand health workshops, retail insights,visual merchandising) - Maintaining and developing internal and external relationships - Preparation and delivery of client reviews, reporting and ROI analysis

Homebush Nsw

- The set up and launch of the Samsung Retail Marketing division/program- 14 direct reports (12 dedicated field resources and 2 program executives) - Brand activation in channel - Audio Visual, White Goods, Digital Imaging and IT - Brand health (improve share of voice, brand awareness/preference and dealer recommendation) - Develop, execute and monitor channel training programs, formulate change strategies - Execute and track collateral distribution/rollouts, promotional activities, blitz programs, product launches Marketing collateral development, stands, trade stands, in-store content - Building, maintaining, leveraging strong relationships with internal/external stakeholders and channel partners - Market Intelligence and data collection - Agency management - The preparation of briefs, RFP’s, MOA’s as well as service level agreements and contracts - Budget planning/management - Project management including road shows, corporate events, expos and dealer events - Working closely with both the Sales and Marketing Divisions as a support function - Driving quarterly reviews with all external partners and agencies - Benchmarking all activities and ROI analysis - Successful achievement of MBO’s/KPI’s - Presentations to external/internal parties

Norwest Business Park Nsw

- New business development - Direct sales of licensed consumer electronics to mass and independent retail outlets - Influencing key decision makers to purchase/range vendor products (including: Mattel, Bratz (MGA), Walt Disney company, Marvel, Warner Bros, Revlon, MTV, Polaroid, Haven and Hasbro - Managing key retail store relationships - Achievement of all KPI’s including – sales and revenue targets, product margin targets, budget and inventory control, returns/ claims management - Retail staff training, product launches and support to channel outlets - Preparation and presentation of divisional reports to key stakeholders- Territory management - Product sourcing (China, Hong Kong, USA)

Glen Waverley Victoria

- Product development – packaging preparation, product approvals/compliance - PSI management (purchases/sales/inventory) - Market research and analysis - Preparation and execution of marketing plans - Media and Public Relations - Local price maintenance and negotiation with local/overseas factories and business partners - POS and catalogue development/creation - Building and maintaining relationships with all licensors/partners and stakeholders, both here in Australia as well as in Hong Kong, USA and China - Product logistics (purchase order management, production, shipping) - Project management - trade shows and product launches - Maintaining an in-house showroom and samples availability

Dandenong Victoria

- Managing and coordinating all marketing, advertising and promotional activities- Conducting market research to determine market requirements for existing and future projects - Analysis of customer research, current market conditions and competitor information - Developing and implementing marketing plans and projects for new and existing products - Managing the productivity of the marketing plans and projects - Monitoring, reviewing and reporting on all marketing activities and results - Determining and managing the marketing budget - Delivering marketing activities within agreed budget - Developing pricing strategies - Liaising with media agencies and advertising - Building and maintaining relationships with all Licensors/Partners and Stakeholders, both here in Australia as well as in Hong Kong and China - Managing direct reports and delegating responsibilities - Team building and motivation

Revesby Nsw

- Product development – sourcing, packaging preparation, product approvals/compliance- PSI management (purchases/sales/inventory) - Market analysis, segmentation, target market & trends, emerging technologies, competitor activity - Local Price maintenance and negotiation with local and overseas factories and business partners - Distribution and delivery, placing factory orders, ensuring timely production and delivery in line with customer requirements and deadlines

Revesby Nsw

Broadway Sydney

Consumer Electronics and Home Office/IT

Homebush Nsw

Home Platform & Car Audio

Belrose Nsw

Blacktown Nsw

Blacktown Nsw

Bachelor Commerce, Marketing Major

Activities and Societies: Competitive Surfing Golf

Education record