Working in retail from shop floor to head office then Group Marketing my journey has been grounded in simple principles of Brand and Commerciality.I have been content marketing since day one, before it was the ‘go to’ for brands needing to tell their story to a wide audience. Growing through the beginnings of Digital Marketing and Social Channels (yes, I used to market on Myspace…) whilst also holding court with bricks and mortar retail, both nationally and internationally. I now have a balanced mix of traditional and digital skills to draw upon.When budgets have been available they were wisely leveraged, when they were not, mutually beneficial partnerships and lateral thinking took their place. Possessing ‘poacher turned gamekeeper’ PR knowledge, coupled with years of events management skills, I have worked across Blue Chip to start-up brands, delivering impressive R.O.I. and engagement.Proficient in- Digital marketing strategy- Integrated marketing campaigns- Campaign planning- Digital channels- Integrated digital- Driving footfall- Marketing function- Traditional marketing