⚡️ I'm your guy, here's why ... Expert in Automation with AI, APIs & Apps (no-code + low-code).Put Programmable Productivity to work for YOU!'Millions of Minutes' saved with tips, tutorials & templates.Need help to automate processes? Connect with me!• Upwork Expert-Vetted: Only the Top 1% of Talent on Upwork qualifies• Upwork Top Rated: https://www.upwork.com/fl/troytessalone• Airtable Expert: https://airtable.com/universe/creator/usr8Mq7luzcCgf0FA/troy-tessalone• Top 10 Premier Certified Zapier Expert: https://zapier.com/experts/automation-ace• #1 Zapier Community Contributor: https://community.zapier.com/leaderboard?period=allTime•• 30,000 Topic Replies•• 3,500 Topics Solved•• 145 Topics PublishedSTATS (and counting!)• Automations: 10k+• Clients: 750+• Apps: 775+AREAS• AI• APIs / Webhooks• Automation• Configurations• Custom Code (JavaScript)• Databases• Funnels• Integrations• Logic / Rules• No-Code / Low-Code• Optimization• Processes• Product Management• Productivity• Troubleshooting• WorkflowsAPPS• Zapier / Make (formerly Integromat)• Airtable• ChatGPT / OpenAI• Pipedrive / HubSpot / Zoho• ActiveCampaign / Mailchimp• Twilio / ClickSend / TextMagic• Unbounce / ClickFunnels• Typeform / Jotform / Wufoo• Slack• Notion• G Suite / Google Workspace - GCal / GContacts / GDocs / GDrive / GForms / Gmail / GSheets+ many more!

• Lead the product management efforts to offset $1M/yr by rebuilding a call center technology stack using Twilio• Optimized consumer funnel touch points (e.g. SEM ads netted +13% CTR) by guiding Data Science A/B testing endeavors• Jumpstarted an anticipated $45k in MRR by reviving an Order Entry Tool for 3rd party call centers to access client buy flows• Saw an uptick of 2% in consumer call to action by introducing automated SMS at later stages in the acquisition funnel• Launched Bid Center, an algorithm assisted application for smarter bidding strategies on a portfolio of 100M SEM keywords• Debuted Cluster Center resulting in an 8% attribution enhancement by associating online events to offline activities • Assembled operational runbooks that shortened time to live by 1 week for new clients and verticals across 10 industries• Awarded Employee of the Quarter for Q1 2018 for heading up the rollout of 5 foundational products for the call center

• Shifted Tech team from Waterfall to Scrum with 2 week sprints over 1 quarter bringing about predictable production pushes• Elevated advertiser CPC bids up $0.05-$0.15 by extending campaign targeting options based on geo and time• Conceptualized 3-sided self-serve reporting suite with dimensions, measures, filters, permissions, and delivery• Conceived WordPress Plugin rules engine that brought a 1.5% upturn in lead submissions by inserting customized content• Accelerated the SDLC time 16% with MVPs and achieved code cohesion across 55+ sections by establishing a style guide• Oversaw an internal wiki that grew to 100 article pages in 1 year by partnering with contributors across departments• Managed the only Product team with a Product Designer (UI/UX) and Technical Writer in a Tech department of 50• Acted as interim project manager twice and assumed admin role for 7 internal/external platforms (e.g. Jira and Slack)

Dedicated Media was acquired and is now a division of Nexstar Digital LLC.• Lifted MRR to $1.5M by overseeing campaign setups for cost per action / call / install / lead across the Performance division• Saved costs up to $3,000/mo by transitioning from a proprietary affiliate marketing platform to CAKE• Helped grow a new revenue source to $50k/mo by integrating Invoca to track publisher pay-per-call promotions• Improved data integrity as seen in a 10-15% reduction in return rate of leads by migrating to the LeadConduit platform• Reduced transactional autoresponder costs from $1,000/mo to less than $10 by changing to Mandrill• Stopped click fraud amounting to over $100k by designing 40 scorecards for an affiliate traffic quality initiative• Increased conversion rate 3% by creating a native placements hub for publishers to find deep-linked items

• Detected 3% of leads were invalid by leveraging BriteVerify, LeadiD, and Trusted Form for data validation• Executed 60 client email marketing campaigns with Lyris HQ’s EmailLabs/ListManager and Optizmo/UnsubCentral• Supervised 4 Ad Ops members with ad tracking configurations (pixels to postbacks) and data transmission (GET/POST)

• Trafficked 100s of campaign builds, generated report analysis, and prepared Excel lead files with sanitized data

UTi is now part of DSV which does Global Transport and Logistics (Supply Chain)• Traveled internationally to Thailand, Singapore, Indonesia, and Mexico to train regional resources on internal CRM used by 1,000 global staff• Coordinated and compiled responses from 100 colleagues for an internal audit consisting of a 500 question survey resulting in the multi-million dollar Philips 4PL tender and a strategic partnership with Fedex• Prepared agenda, accommodations, and activities for 2 annual week-long global sales conferences and was the youngest presenter to 200 salespeople, managers, vendors, and clients• Reported to the Director of Global Sales Operations and CMO in the downtown Long Beach, CA HQ• Worked part-time (~15hrs/week) during spring and fall school semesters and full-time (40hrs/week) during winters and summers

Media and Public Relations for USC Athletics (USCTrojans.com)• Collected and classified 100s of news and media articles for filing• Relabeled and reorganized 1,000s of video archives• Greeted visitors, answered phone calls, and packaged media guides for shipment