Troy Vera Email & Phone Number

Austin, Tx, Us

South Jordan, Ut, Us

Industry: Software -- I run point on campaigns and associated projects for 4 product lines (RQNC: Risk Adjustment, Quality, Member Networks, and Customer Experience) in the healthcare sector. The audience is insurance, pharmaceutical, providers, Medicare and Medicaid, analysts, and more. I build, deploy, and report on email campaigns, webinars, and other content marketing initiatives. I collaborate with content creators, designers, and web developers to create the assets for the campaigns, and join in the coding and building of emails and landing pages. I provide reporting to the data team for MQLs, target account intent triggers, and web analytics for the RQNC solutions. I also manage the CMS and sales-facing data flow from normalizing and cleaning data source lists, importing into HubSpot, and then via integration to Microsoft Dynamics.

Holly Springs, North Carolina, Us

Industry: Software -- I played a key role in making Lytho the most impactful platform for creative and brand teams - using my deep knowledge of the creative production industry to position the software tools with like-minded artists and creators. Revived low-performing lead and demand generation programs: Pay-Per-Click (Google and Bing), paid search, paid social, publishing partner sponsorships, sponsored and internal email (net new and nurturing).

Plano, Tx, Us

Industry: Telecommunications and Networking -- I collaborated with paid digital, organic social, design, sales, data operations, and other departments to plan and execute omnichannel marketing campaigns to existing customers for cross-sell/upsell as well as new logo campaigns. Restarted pillar nurture campaigns for Network Automation, Work From Anywhere, and Security. Aligned with the Channel Marketing division for nurturing and event campaigns. Collaborate with Comcast Business committees - under the guidance of the CMO and HR - to establish and grow internal engagement and executive buy-in for advocacy programs.

Austin, Texas, Us

Industry: Artificial Intelligence -- I operated and managed content syndication, paid search, email, and paid social campaigns in pursuit of global clientele. Collaborated with sales, engineering, and customer experience team to create and market content.

Austin, Texas, Us

Industry: Veterinary Practice Network -- I created compelling omnichannel (email, social, and direct mail) marketing campaigns to serve a nationwide network of hospitals and clinics. Deployment of more than 4 million emails via Marketo - I built a unique use case instance; beating benchmarks and setting the standard!

Austin, Texas, Us

Industry: Cybersecurity -- I planned and executed omnichannel global demand generation campaigns for an industry-leading cybersecurity software company. I was also responsible for lead development; tradeshow planning, operations, and booth staffing; team management and training; analytics, and reporting.

Austin, Tx, Texas, Us

Industry: Technology -- I was responsible for planning, building, coordinating, executing, and reporting on 700+ campaigns across multiple business units. Acted as the subject matter expert in digital lead and demand generation. Owned oversight of $16 Million in ad budget, with a delivery of more than 120,000 net new records.The campaigns I managed earned praise & accolades from senior management & leadership in quarterly review meetings – I earned three “Better Together Awards” for excellence in cross-departmental collaboration.

Charlottesville, Virginia, Us

Industry: Travel & Event ManagementI increased registrations for Disney running events by 150%, tripled high volume email open and click-through rates to 70%, re-engineered the company website, and managed vendor and partner relationships.

Digital and offline marketing for health and fitness club, spa, salon and wedding venue. Liaison with United States Olympic Committee (USOC) and Jr. Olympic Committee, AAU Swimming and Tennis, NCAA, and more. Performed a variety of duties. Highlights include: Increased sales of resort gift cards over previous years' totals, Doubled website traffic, redesigned entire website for public and member facing sites, collaborated on successful integrated marketing campaigns.

Rocklin, Ca, Us

Industry: Advertising AgencyI was the primary desktop and mobile website developer, and built custom CRM and lead generation Software as a Service (SaaS) for law firms around the country - including marketing automation, lead scoring, assignment, and tracking.

Us

Industry: PublishingI managed magazine and publication design for 10+ years at a high level of output, leading several staff members in production, editorial, and advertising sales departments; building three distinct brands under the company name. Earned 19 Apex National Design Awards of Excellence for print and digital works.

Bachelor Of Science, Business/Marketing

Associate Of Arts - Aa, Graphic Design