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CliftonStrengths Profile: Strategic, Belief, Ideation, Futuristic, MaximixerPositions Held: Assistant Vice President of Print Production • Art Director • Sr. Demand Generation Manager • Demand Generation Manager • Outbound Channel Marketing Manager • 3rd Party Lead Generation Manager • Demand Generation Manager • Marketing Manager • Campaign / Account / Project Manager • Web Designer & Developer Key Skills: High-Volume Lead Generation • High-touch Email Campaigns • Content & Digital Marketing Strategy • Data Analysis • Layout & DesignExperience: I’ve earned 19 national design awards & have 25+ years of experience in progressive marketing, design & production. I've also focused heavily on dynamic digital media & online marketing.At Dell EMC, I excelled in media planning & operations as a subject matter expert & trainer in digital 3rd party lead & demand generation for North American Commercial Field Marketing.I was responsible for planning, building, coordinating, executing, measuring & reporting on more than 800 campaigns - across multiple vendors & business units for more than 2 years with Dell EMC. The campaigns I managed earned praise & accolades from senior management & leadership in quarterly review meetings – I earned three “Better Together Awards” for excellence in cross-departmental collaboration.In the process of managing the campaigns, I worked across finance, analytics, planning, event & products teams. I regularly worked with agencies, vendors & internal stakeholders to ensure quality control in lead quality & campaign operations. I earned my Bachelor’s in Business & Marketing with a 3.5 GPA – while working full time at a publishing company & advertising agencies. My dual role for 11 years as Assistant Vice President of Production & Art Director earned me 19 national design awards for print & digital works – I have a keen eye for design & marketable materials. In the agency realm, I've represented brands at trade shows, organized events in partnership with Disney, Coca-Cola & Under Armour, written scripts for commercials, moderated & hosted webinars & built strong relationships with influencers.
Overhaul
View- Website:
- over-haul.com
- Employees:
- 348
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Precision Demand Marketing ManagerOverhaulAustin, Tx, Us
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Sr. Marketing Operations ManagerCotiviti Jun 2023 - PresentSouth Jordan, Ut, UsIndustry: Software -- I run point on campaigns and associated projects for 4 product lines (RQNC: Risk Adjustment, Quality, Member Networks, and Customer Experience) in the healthcare sector. The audience is insurance, pharmaceutical, providers, Medicare and Medicaid, analysts, and more. I build, deploy, and report on email campaigns, webinars, and other content marketing initiatives. I collaborate with content creators, designers, and web developers to create the assets for the campaigns, and join in the coding and building of emails and landing pages. I provide reporting to the data team for MQLs, target account intent triggers, and web analytics for the RQNC solutions. I also manage the CMS and sales-facing data flow from normalizing and cleaning data source lists, importing into HubSpot, and then via integration to Microsoft Dynamics. -
Sr. Demand Generation ManagerLytho Jul 2022 - Apr 2023Holly Springs, North Carolina, UsIndustry: Software -- I played a key role in making Lytho the most impactful platform for creative and brand teams - using my deep knowledge of the creative production industry to position the software tools with like-minded artists and creators. Revived low-performing lead and demand generation programs: Pay-Per-Click (Google and Bing), paid search, paid social, publishing partner sponsorships, sponsored and internal email (net new and nurturing). -
Sr. Demand Generation ManagerMasergy Oct 2021 - Jul 2022Plano, Tx, UsIndustry: Telecommunications and Networking -- I collaborated with paid digital, organic social, design, sales, data operations, and other departments to plan and execute omnichannel marketing campaigns to existing customers for cross-sell/upsell as well as new logo campaigns. Restarted pillar nurture campaigns for Network Automation, Work From Anywhere, and Security. Aligned with the Channel Marketing division for nurturing and event campaigns. Collaborate with Comcast Business committees - under the guidance of the CMO and HR - to establish and grow internal engagement and executive buy-in for advocacy programs. -
Demand Generation ManagerSparkcognition Apr 2021 - Oct 2021Austin, Texas, UsIndustry: Artificial Intelligence -- I operated and managed content syndication, paid search, email, and paid social campaigns in pursuit of global clientele. Collaborated with sales, engineering, and customer experience team to create and market content. -
Outbound Channel Marketing ManagerPathway Vet Alliance Oct 2019 - Apr 2021Austin, Texas, UsIndustry: Veterinary Practice Network -- I created compelling omnichannel (email, social, and direct mail) marketing campaigns to serve a nationwide network of hospitals and clinics. Deployment of more than 4 million emails via Marketo - I built a unique use case instance; beating benchmarks and setting the standard! -
Global Demand Generation ManagerBrinqa Aug 2018 - Sep 2019Austin, Texas, UsIndustry: Cybersecurity -- I planned and executed omnichannel global demand generation campaigns for an industry-leading cybersecurity software company. I was also responsible for lead development; tradeshow planning, operations, and booth staffing; team management and training; analytics, and reporting. -
Dell Emc 3Rd Party Lead Generation (Csg/Isg/Midmarket) - North America CommercialLiaison Creative + Marketing May 2016 - Aug 2018Austin, Tx, Texas, UsIndustry: Technology -- I was responsible for planning, building, coordinating, executing, and reporting on 700+ campaigns across multiple business units. Acted as the subject matter expert in digital lead and demand generation. Owned oversight of $16 Million in ad budget, with a delivery of more than 120,000 net new records.The campaigns I managed earned praise & accolades from senior management & leadership in quarterly review meetings – I earned three “Better Together Awards” for excellence in cross-departmental collaboration. -
Marketing ManagerWorldstrides Jun 2015 - Jan 2016Charlottesville, Virginia, UsIndustry: Travel & Event ManagementI increased registrations for Disney running events by 150%, tripled high volume email open and click-through rates to 70%, re-engineered the company website, and managed vendor and partner relationships. -
Web / Systems DeveloperArden Hills: A Wellness Resort Oct 2013 - Jun 2015Digital and offline marketing for health and fitness club, spa, salon and wedding venue. Liaison with United States Olympic Committee (USOC) and Jr. Olympic Committee, AAU Swimming and Tennis, NCAA, and more. Performed a variety of duties. Highlights include: Increased sales of resort gift cards over previous years' totals, Doubled website traffic, redesigned entire website for public and member facing sites, collaborated on successful integrated marketing campaigns. -
Web Designer / Developer, Graphic Designer, Marketing ConsultantEmc Advertising Oct 2011 - Apr 2013Rocklin, Ca, UsIndustry: Advertising AgencyI was the primary desktop and mobile website developer, and built custom CRM and lead generation Software as a Service (SaaS) for law firms around the country - including marketing automation, lead scoring, assignment, and tracking. -
Asst Vice President Of Production, Art DirectorThe Green Sheet, Inc. Dec 2000 - Sep 2011UsIndustry: PublishingI managed magazine and publication design for 10+ years at a high level of output, leading several staff members in production, editorial, and advertising sales departments; building three distinct brands under the company name. Earned 19 Apex National Design Awards of Excellence for print and digital works.
Troy Vera Skills
Troy Vera Education Details
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University Of PhoenixBusiness/Marketing -
Gavilan CollegeGraphic Design
Frequently Asked Questions about Troy Vera
What company does Troy Vera work for?
Troy Vera works for Overhaul
What is Troy Vera's role at the current company?
Troy Vera's current role is Precision Demand Marketing Manager.
What is Troy Vera's email address?
Troy Vera's email address is tr****@****ail.com
What is Troy Vera's direct phone number?
Troy Vera's direct phone number is +151272*****
What schools did Troy Vera attend?
Troy Vera attended University Of Phoenix, Gavilan College.
What are some of Troy Vera's interests?
Troy Vera has interest in Experiencing The Wide World With My Wife, Social Services, Drumming, Cultural Experiences, Home Improvement, Music, So Much More, Art Of All Types.
What skills is Troy Vera known for?
Troy Vera has skills like Php, Css, Mysql, Adobe Creative Suite, Graphic Design, Website Development, Web Design, Social Networking, Web Development, E Commerce, Social Media Marketing, Advertising.
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