Troy Vest Email & Phone Number

Nashville, Tennessee, Us

A3 Merchandise is a slightly irreverent but thoroughly professional creative agency with in-house creative direction & design, screen printing, international sourcing, eCommerce marketing and fulfillment. Our team works with our partners and clients in every facet of their merchandise lives.

Launched and lead Essential Artist Services, an artist merchandising, sales and branding division that assists artists and their teams in the development and execution of strategic merchandise solutions. Built a team that is responsible for merchandise design, sourcing, and manufacturing for tour production, e-commerce solutions and full service tour and event vending. Led the team to profitability in first full year of business with double digit growth each subsequent year.

Us

Member of the label group leadership team that was responsible for three straight years of exceeding corporate business plan. Led group responsible for a significant portion of the roster with responsibilities that included in-depth marketing channel development and execution, strategic alliances, and long term strategic planning.

Managed all operations and infrastructure for the company including detailed reengineering of accounting system, marketing, expansion of digital footprint and 3-year forecasting model. Negotiated the sell of both entities to Sony Music Entertainment in 2006.* Negotiated partnership with MCA/Universal* Launched flickerrecords.com as primary focus of direct-to-consumer marketing* Increased and sustained top line sales by 200%

Senior Director, Major Account GroupFebruary 2002 – March 2003 Chordant Distribution Group, Nashville, TNDeveloped sales strategies for all priority releases for the Major Account team. Oversaw a team of five account managers. Increase Major Account share of business from 45% to 56% within one yearSenior Director, Field Sales and MarketingMay 2000 – January 2002 Chordant Distribution Group, Nashville, TNOversaw a staff of 29 including in-house support staff, 4 District Managers, and 24 regional Sales and Marketing Representatives. Member of the Chordant executive staff responsible for all long and short-term business plans. Responsibilities include a multi-million dollar overhead budget and 40% of the Company's annual sales forecast.Director, Sales and Market DevelopmentJanuary 1999 – April 2000 Sparrow Label Group, Nashville, TNWhile overseeing all sales functions for the organization engineered the first New Media team focusing on expansion and direct-to-consumer marketing via the internet. Was also responsible for developing and overseeing a regional marketing team.Director of MarketingOctober 1997 to December 1998, Sparrow Records, Nashville, TNManager, Sales and Marketing, General MarketsJuly 1996 to September 1997, EMI CMG, Nashville, TNTerritory ManagerDallas Region - November 1995 to June 1996, Chordant Distribution Northwest Region - January 1995 to October 1995, Chordant DistributionRegional Sales RepresentativeDallas Region - March 1993 to December 1994, StarSong Distribution

Full service web hosting and design company. Specifically responsible for vision, business strategy, pricing structures, sales, contract labor negotiations, and all accounting. Sold company after 2 successful years.

Bachelor Of Arts (Ba), Interpersonal And Public Communications

Music