Welcome to RECOVERY PROJECT, the newest concept in wellness where recovery is redefined for the mind, body, and community. Our mission is to guide you toward optimal health by integrating cutting-edge recovery amenities and services with our highly informed team, supporting both your physical and mental well-being. At RECOVERY PROJECT, we offer innovative recovery solutions with state-of-the-art equipment and the latest technologies.

I'm extremely proud to be developing the latest concept in fitness that combines fitness, health, and community to help you improve yourself, while you improve the world. My professional focus is on building our overall brand messaging with this amazing new concept while building our guest traffic, lead generation, and awareness in our individual clubs. I lead all marketing efforts, digital & social media, event planning, internal/external communications, merchandising, and insights for FITNESS PROJECT, which currently includes a group of 5 club locations in the Greater Houston market, with plans to grow even more in the future. My efforts also include leading and developing a team of talented fitness professionals to optimize the brand experience, product and pricing strategies, marketing performance, member experience, and insights. Experience the latest in fitness! From the moment you walk into Fitness Project®, you'll feel inspired by the facility, staff, and space around you. You'll be energized to move with purpose, toward your next fitness goal and contribute to the community around you. And together, we all will walk out stronger... and better. A membership to Fitness Project® grants access to everything you need to transform your life, inside and out! For more information, visit us at https://fitnessproject.us/ .

#1 Fitness Franchise of the World! Manage all marketing, promotions and communication efforts for multiple channel platforms by developing and executing strategy, as well as analyzing on-going key initiatives to ensure we accomplish company goals while keeping members motivated, engaged and happy! • Work with the CEO, COO and Vice President of Sales to plan and execute quarterly and annual marketing & media plans for 21+ clubs.• Take lead role in creating and executing regional marketing programs focused on brand awareness, program awareness/trial, lead generation, new member joins and member engagement/upgrades.• Ensure understanding and execution of national marketing initiatives while managing an annual budget of $1.8-$2 million dollars.• Maximize Gold's Gym exposure in the local community through partnerships, events, and promotions. • Manage community events designed to generate new members and drive brand & program awareness.• Analyze and evaluate the effectiveness of current marketing programs. Leverages learnings to maximize marketing efforts and investment.• Track effectiveness and reach of programming against established departmental key performance indicators.• Understand and communicate knowledge of competitive landscape in the region(s).• Develop and execute marketing plans for new gym presale, grand openings and clubs needing special efforts.• Create, implement and support timely “grass roots” market-level promotions, gym/market level sales and traffic building programs which focus on acquisition and member retention.• Work closely as an advisor/consultant to all Vice Presidents, Regional District Managers and the sales leadership team, developing credibility and working diligently to find answers to field issues.• Oversee Direct Marketing, Digital Advertising/Media, Program and Event Planning, Budget Development and Management, Competitive Analysis, Situation/Problem Analysis, Plan Development, Community Relations, Social Media and PR.

International Wellness Franchise That Offers Proprietary Fitness Classes, Foods, Retail, and Education To Help You Be Your Best! Authored, developed, and managed all marketing campaigns for DEFINE body & mind via digital & print media and other communication tools while effectively driving brand awareness, consumer engagement and traffic to all social media, blogs, websites, and studios.• Develop and implement strategic marketing plans and activities with a focus on increasing franchise sales as well as, client acquisition, retention, and retail sales.• Develop end-to-end business & marketing strategies and manage their implementation including developing the concept, defining the scope of the project, devising detail-oriented plans and timelines, launching multi-layered marketing campaigns for all divisions of the company and then tracking the successes while making changes when necessary.• Develop and recommend franchise, client, and product positioning, packaging, and pricing strategy to produce the highest possible long-term market share and success.• Create and execute marketing curriculums and tools for Franchisees through live classes, video and online training portals, including marketing fundamentals, processes and procedures, social media strategies, planning and budgeting, integration of low cost, high impact-marketing initiatives. etc.

Top 10 International Private, Member-Owned Yacht Club With Over 60 years of Tradition Serving the Clear Lake boating Community. Developed and managed all marketing, social media, PR, event, & membership activities for Lakewood Yacht Club. Articulated a strong, visible media presence while developing marketing campaigns with viral potential. Efforts improved the visibility and identity of Lakewood as one of the Top Ten Yacht Clubs in the United States on all channels of communication to optimizes ROI and revenue growth.• Successfully rebranded a 60-year-old yacht club with new vision and technologies. These efforts included developing new campaigns, building member-friendly website, creating social media networks and tools, producing a member and public blog, and establishing a mobile app to improve awareness and communications.• Developed a proprietary Customer Relationship Management (CRM) system to automate and enhance communications with both prospective and active members. Managed all digital media, technology developments, and communication tools.• Proficiently assessed social media marketing strategies to determine rate of return. Identified and tapped into new channels to optimize ROI and fuel revenue growth.• Redeveloped approach to building membership and improving member retention using an integrated platform that includes social and online media, event participation, and ongoing communications. Coordinate the development and execution of the club's 30-60-90 day sales/marketing plans quarterly while providing General Manager and Commodore with an ongoing strategic marketing, social media, and online analysis and reports.• Enhance club’s networking efforts through online and personal outreach to build stronger presence geographically, professionally, and politically.

Innovator of the Automated Spa Industry With a Mission To Change The Way The World Rejuvenates. Directed all marketing activities for International Franchise Organization that has had 390+ locations in 9 countries. Managed a team of marketing professionals and several marketing partners on two separate initiatives focused on Franchise Development and Retail Location Marketing. Responsible for strategic planning, public relations, creative development from idea creation to final production, database/direct- marketing, qualitative and quantitative research, interactive marketing, product launch initiatives, sales promotion and visual merchandising. • Innovatively created, developed, and managed ALL marketing campaigns for Planet Beach while effectively driving brand awareness, consumer engagement, and traffic to all social media, websites, and to all locations. Strategically assessed digital strategies to determine rate of return. Identified and tapped into new channels to optimize ROI and fueled revenue growth.• Successfully integrated public relations and social media functions with promotional calendar generating over $1.9 million in free publicity using promotional marketing messages, contest tie-ins and focused outreach to radio and print media.• Developed budgetary design, implementation and accountability for 3 annual budgets totaling up to $2.1 million along with monthly presentations of Profit & Loss reviews to Executive Team.• Established and managed national vendor partnerships & facilitated contract negotiations.• Spearheaded development, distribution and implementation of national promotional campaign calendar improving franchisee participation in company-sponsored programs from 45 - 80%.• Managed all franchise and consumer driven public relations efforts.• Created layering tools for campaigns that include but are not limited to: commercials, videos, radio ads, press releases, digital, print advertisements, social media, etc.

• Managed and coordinated all marketing and promotional activities• Served as liaison between sales representatives and executive department members to ensure most effective marketing and sales strategies were developed • Conducted market research to determine market requirements for existing and future products• Analyzed current market conditions and competitor information• Developed and implemented marketing plans and projects for new and existing products• Assisted with the development of company’s website and online ordering portal

Sales, Customer Service and Merchandising

• Managed, operated, merchandised, and staffed the specialty gift shop to ensure success in the form of foot traffic, sales, and profiltability.• Marketed merchandise through multiple channels of communication, while analizing customer value and profitability ratios.

• Managed, operated, merchandised, and staffed the specialty gift shop to ensure success in the form of foot traffic, sales, and profiltability.• Marketed merchandise through multiple channels of communication, while analizing customer value and profitability ratios.