Tim Turner Email & Phone Number

United States

Los Angeles, California, United States

Built pilot for using AI/ML to reduce time spent generating ratings.Created new tools and workflow to standardized collection of metadata.

Chicago, Illinois, United States

Complex, multifaceted role encompassing analytical, collaborative and change management functions, while optimizing business performance and aligning internal operations with cutting-edge industry standards· Spearhead day-to-day analytical processes, promoting a culture of quality, innovation and continuous improvement · Led collaborative operations to identify and structure an inventory of technical content: · Employed a suite of advanced data extraction methods/APISs to retrieve data from multiple locations, before leveraging Microsoft Excel and AWS Glue to transform it into usable content · Utilized the solution to provide authors a reference of readily available content – significantly reducing redundancy of content creation, while enabling them to focus on underdeveloped areas · Successfully joined the inventory with web analytics to provide insights on top performing topics and customer journey phases · Streamlined the content retrieval process with the application of taxonomy and pertinent metadata to existing content · Partner with fellow Business Analysts to define business requirements/issues and translate them into targeted insights/intelligence: · Design specialized data models through in-depth explorations of existing customer challenges; identifying the metrics required to provide critical insights · Liaise directly with leadership and senior stakeholders to define their specific problems, and service them with insights, reports and intelligence · Employ Adobe Analytics to gather data, before executing targeted analyses using Excel and AWS Glue – visualizing outputs via Tableau and Amazon QuickSight to aid comprehension · Underpin data presentation with recommendations and proposals for improvement · Facilitated the development of best practices and governance within internal ETL processes

• Broke new ground with the development and successful rollout of a universal taxonomy for AWS content – significantly improving the capacity of customers to locate required content:• Headed an exhaustive analysis of existing processes to identify opportunities for improvement; leveraging outputs to inform the development of a project plan encompassing milestones, schedules and deliverables • Partnered with cross-functional stakeholders to establish strategic priorities for the program, before consulting a team of Taxonomy experts to review the tactical aspects of the project • Coordinated efforts to incorporate the Taxonomy into four separate platforms, before deploying and managing methods required to automate Taxonomy updates • Defined the overarching strategy underpinning technical content creation and distribution (written content to support architecture building with AWS):• Consulted a cross-functional team comprising technology, marketing, legal and security experts to understand the input required for each piece of content and the topic being covered• Met SMEs on a quarterly basis, and embedded a peer-based content review process to maintain impeccable standards – ensuring appropriate application • Headed collaborative operations with Content Program Managers to develop and distribute a playbook clearly defining program management processes – standardizing and optimizing performance

Moline, Il

• Provided incisive leadership to a dynamic 3-person team, including performance oversight, professional development and delegation of workflows in accordance with individual expertise• Specialized at identifying customer issues and developing effective data models to convert them into solutions:• Supported a portfolio of customers in designing and implementing subscription models that drove significant revenue growth • Optimized the volume of free content to promote engagement, before simplifying pricing models and subscription durations to increase conversions at the bottom of the funnel• Consistently exceeded targets of 20% open rate, 25% clickthrough rate, and 10% signup rate• Partnered with product teams in leveraging data models to develop cutting-edge user engagement and subscription tools:• Leveraged audience data to build a behavioral recommendation engine that drove customers towards additional content• Lowered the bounce rate for users who saw a recommendation widget to 7%. • Transformed the subscription data model into an advanced software tool that scaled more quickly and provided more targeted subscription models• Increased a customer’s new starts rate by 128%, with another increasing new subscription starts by 570%• Drove $6M in gross annual revenue through expert management of both content and data management services – personally launching two new products (iQ Engage and iQ Audience+) to drive direct spend with customers• Created and rolled out innovative optimization services for existing products; enhancing the volume of customer product spending

Moline, Illinois

• Created and expanded a content syndication network to 650+ participants by collaborating with the engineering team to build software to better distribute content, developing a content sharing program between participants. negotiating relationships with third-party content partners to distribute content on the network and establishing improved curation methods to optimize the content distributed throughout the network• Nurtured and managed valuable third-party content and revenue relationships; driving growth from $200K to $1.2M – partnering with Account Management teams to optimize performance • Headed mutually beneficial content partnerships to secure syndication rights to content for distribution to publishers with CNN, Newsy, Pro Football Weekly and TV Insider• Modernized internal capabilities through the integration of Natural Language Processing software into the Content Management System; providing automatic keyword and section tagging to establish a universal Taxonomy across the entire customer base• Revolutionized the product launch process to expedite scalability, increasing the first-year adoption rate by 5%-15%• Improved data-driven decision-making capabilities across key business areas through the development of data collection and reporting requirements for multiple programs • Transformed a user data program that had been designed for advertising into a content recommendation engine – increasing customer spending on the data program for non-advertising purposes, and leading directly to the creation of two new products

Moline, Illinois

• Scoped and executed a critical analysis of the end-to-end quality assurance and release process for front-end templates; gaining key insights in areas of weakness and capitalizing on opportunities for improvement• Served as subject matter expert to developers regarding the institutional practices of newspapers/digital media – ensuring all new products conformed to specific industry requirements• Gained senior buy in to transition to a cutting-edge front-end framework; underpinning roll out with updated best practices – facilitating a seamless transition• Developed and delivered structured training programs to promote the application of best practices, mitigate general platform issues and achieve a cohesive approach to analytics • Authored both help documentation and release notes, while acting as the principal point of consultation for complex technical and non-technical inquiries

• Maintained the competitiveness of a 20-year-old newspaper within the contemporary market by spearheading a digital transformation, including the establishment of a digital radio station and digital video channel• Led collaborative relationships with the Sales and Management teams to define and implement targeted growth strategies – overdelivering against a five-year goal of generating 20% of revenue from digital products• Maximized a limited budget to fully modernize the technological infrastructure of the company; driving meaningful improvements across core business functions and leading the way towards future digitization • Scoped and negotiated a strategic partnership within the print media space to distribute the company’s product – penetrating an entirely new market• Structured and secured a mutually beneficial partnership with a local radio station to power their news content in exchange for airtime and promotion • Grew revenue of non-profit products from 0% to 30% of the company’s annual revenue in just 3-years• Provided both operational and strategic leadership to a digital radio station that evolved from event-based broadcasting to a digital television station, an electronic print edition (increasing revenue by 10%), a daily newsletter, an online business directory and a mug shot publication to drive online subscriptions• Rolled out a cutting-edge daily deals site to beat the largest media company in the state to market• Successfully repositioned the brand to provide direct competition to traditional television broadcasters by launching a multi-camera livestreaming video product with exclusive broadcasting rights to sporting events for several schools• Identified a long-term consumer data trend indicating a shift in user activity towards mobile platforms; creating the first regional mobile website and mobile phone application in response

• Translated raw data into compelling, user-friendly stories and intuitive informational graphics to educate the general public on government issues• Cultivated robust relationships with key decision-makers within state, local, and federal politics to provide breaking coverage across multiple issues• Scooped major statewide media sources on several issues, including issues with welfare programs, the impact of tax changes on education, and campaign stories – securing national coverage • Developed and implemented an innovative data merging process that enabled the newspaper to quickly format and analyze large quantities of data for print