Michael Truax Email & Phone Number

Cincinnati, Ohio, United States

Business and new market development; product development; intellectual property shepherding; strategic information technology implementation; industry analysis; corporate strategic planning; marketing and advertising.

Cincinnati, Ohio

Develop and assist in developing sustainable marketing strategy, with a focus on product launch, re-launch and promotion. Work with internal resources and external partners to promote G.E. Schmidt's lines of technical welding and manufacturing automation equipment.

West Chester, Ohio (Greater Cincinnati Area)

PRODUCT INTRODUCTION STRATEGY & SUPPORT• Develop strategies representing the marketing function on product introduction teams; coordinate the efforts of engineering, sales and operations to set the product position for various audiences, including purchasers, engineering teams, standards groups and end users• Manage the marketing campaigns of industrial product introductions; gather and organize information from engineering, sales and operations representatives to create engaging materials for purchasers, managers and engineers, and to provide continuing support current customers• Produce content marketing pieces, such as white papers, presentations and videos, to promote specific product applications, use cases and benefits of clients’ products• Analyze new product market landscapes, including existing functional substitutes, regulations and existing marketing presence to set a product posture• Craft customer-specific marketing messages and materials to address end user needs regarding specific products and projects; identify opportunities to cross-sell related productsFIRM-WIDE MARKETING STRATEGY & IMPLEMENTATION• Direct contracted services, such as digital platform implementation and industrial listing services, as a knowledgeable representative on behalf of clients• Create and manage content, graphics and videos for clients’ broad-based digital platforms and print materials; one client experienced a 70% Y/Y growth in quality-controlled web traffic after a new digital platform implementation• Implement and Interpret web analytics for clients to understand and predict behavior from potential customers and identify product support needs• Design internal communication materials for clients, including professional presentations, management proposals and new-product teaching materials• Support clients’ major trade show presentations with signage, promotional handouts, and print and video content at events such as Fabtech and Fabtech Canada

Brookville, Oh

Content, social media and online marketing for Fibre Glast, a composite material and supply distributor with a foundation in e-commerce, serving business-to-business and business-to-customer markets.– Delivered effective and engaging content marketing, including technical white papers, topical blog posts and quality social media interaction– Developed and implement Fibre Glast’s social media best practices; coordinated strategy includes active presences on Facebook, Twitter, Instagram, Google+ and YouTube– Optimized native and social media content for search engine indexing (SEO), including content keywords, metadata and organization– Interacted with customers and community via social media and on the phone, and represent the company in one-way interaction and dialogues– Analyzed web traffic and sales metrics to gauge strengths, discover opportunities, understand threats and solve weaknesses of marketing plan

Sandusky, Oh

Produced and curated blogs, stories and video content for Fandy.com, in the Tandem Media Network, with 68,179 monthly visitors and 313,892 pageviews, and a weekly print edition to 31,000 subscribers.– Coordinated projects with reporters, photographers and editors to produce dynamic content, such as live tournament coverage, while maintaining brand consistency – Interacted with consumers through Fandy.com and social media such as Twitter and Facebook to foster the online community, while also providing supplementary services such as automated text-message updates– Implemented content and message strategies to increase readership and revenue; from 2010-11, traffic increased by 65% and revenue by 45%

Sandusky, Oh

Wrote, edited and designed content for the Associated Press award-winning Sandusky Register, with a weekday circulation of 22,000 and Sunday circulation of 27,000.– Served the Register's readers with accurate and timely news packages that were ultimately recognized with a 2010 AP Award for Best Daily Sports Section in our circulation division– Led the Register's front-page sports design using the Adobe Creative Suite and industry workflow software to help make the print product essential to a wide audience, including young readers– Developed a coverage plan for ThorSport Racing, a Sandusky-based NASCAR team, and worked with editors and colleagues to refine the approach for introducing a new topic to the paper's audience– Organized production of the weekly Fandy.com Magazine insert with writers, designers and photographers to create an original, respected and profitable product

Kenton, Oh

Covered law enforcement, local government, education, crime, sports and other news for the Kenton Times, a hyper-local community newspaper in northwest-central Ohio.– Interpreted and analyzed dense information, ranging from ordinances and police reports to sports box scores, to craft readable and relevant stories for our audience– Managed time and multiple tasks in a variety of areas, including the daily police beat and weekly entertainment news, while meeting daily deadlines with the Times' production staff

Dayton, Oh

Composed arts and entertainment columns, features and stories for the Daily News’ print edition, website and newswire. — Wrote about pop music, local culture and events for the weekly Go! section of the Daily News; published in the Atlanta Journal-Constitution, the St. Paul Pioneer Press and the Arizona (Tuscon) Daily Star.

Akron, Oh

Took projects at self-publishing house through post-press production; assisted with various aspects of traditional industrial printing and distribution. — Worked with industrial equipment to cut, collate and perfect-bind or spiral-bind books; performed light maintainence to keep print and shipping equipment functional; packed and shipped proofs and full orders to customers.

Master Of Business Administration (Mba), Marketing

Activities and Societies: Cincinnati Association for Corporate Growth (ACG) Cup, 2x Intra-Miami Champion

Ba, Journalism, Political Science

High School Diploma