Marketing Lead
- Develop and implement product marketing plan in consistency and at scale in Vietnam local market- Maintain a competitive media spend by channel, constantly review media plan to ensure budget is optimized with the best media executions and objectives are met- Constantly explore digital and social media platforms to create omni-channel strategy to expand reach- Direct responsibility and accountability on building budget plans- Responsible for accurate and timely phasing of advertising & promotional spend management- Developing ideas and managing projects about in-store events and other trade MKT activities- Communicate the upcoming activities and marketing initiatives to the Retail team and other related departments in a regular and timely manner to make sure that the plans are successfully executed
