Tom Peterson Email & Phone Number

Houston, TX, US

Chief Outsiders, recognized as the premier Executives-as-a-Service firm in the nation, specializes in pairing CEOs with the right fractional marketing and sales leaders to propel organizational growth. Our team of over 125 seasoned fractional executives, known as Strategic Operators™, seamlessly integrates with your leadership to deliver impactful.

When 8-9 figure oganizations want to grow and need executive level marketing leadership that will drive predictable business growth without the unnecessary ramp-up time, painfully long project timelines and large allocation of capital and commitment. TruCMO provides a part time chief marketing officer who aligns with the vision of the CEO, sets and.

Scottsdale, AZ, US

At Whitelabeled Media, our edge comes from real-world experience. Founded by former Googlers Jarred and Victor, we bring firsthand insights from managing hundreds of accounts. Our journey through various marketing roles has honed our ability to truly scale e-commerce brands. When you partner with us, you're choosing an agency with a proven track record of.

Tampa, Florida, US

• Lazydays Holdings, Inc. is a publicly listed company on the Nasdaq stock exchange under the ticker "LAZY." is an iconic brand in the RV industry. Over $1.3 Billion in revenue with 18 dealerships located in Florida.
• Designed and implemented a detailed 3 yr “Best in Class” Digital Marketing - Transformation / Virtual Experience Roadmap (SEM, SEO, Display / Programmatic, Email, CTV, CRM Integration - implementation)
• More than doubled revenue and grew 5x EBITDA $28MM to $144MM
• +78% in same store sales leads, +67% service leads, +68% used inventory leads
• CLTV / CAC 8:1
• Enhanced MarTech capabilities – WebDev and third-party app integration

Deerfield, US

• Youfit Health Clubs is a chain of American health clubs. Founded in 2008, Youfit has over 120 locations, $150MM annual revenue across 14 states, predominantly in the South and West. Youfit primarily caters to casual.
• Led a digital transformation: PPC, SEO, Display, CRM, MarTech, BI integration, CAC (Customer Acquisition Cost), CLTV:CAC 8.5/1 ratio measurement enhancement, resulting in a three-year comp of +40% in total membership.
• More than doubled online revenue from 11% to 30%.
• Redefined Youfit’s customer journey mapping, resulting in higher member LTV, average monthly revenue and +20% higher retention.
• Implemented cost saving production/paid media initiatives, agency consolidation/elimination resulting in a 35% reduction $2MM in spend.

• Ovation® Brands operated 334 restaurants, $750MM annual revenue in 35 states, comprised of steak-buffet restaurants (Old Country Buffet, HomeTown Buffet, Country Buffet, Ryan’s and a polish casual concept Tahoe Joe's.
• Lead the development and deployment of a strategic turnaround resulting in reversing negative sales trend by 15% with a 60% flow-through to EBITDA and positioned company for a sale within the one-year objective.
• Implemented a new product pipeline / menu management and promotional planning process that increased productively +20% by reducing “go to market” execution by three months.
• Developed and executed a media / digital strategy resulting in +25% in sales, +32% new loyalty subscribes, +36% engagement of core.
• Implemented a cost saving media initiative, saving $2MM annually.
• Coordinated with CFO on developing a sale forecasting model to gain a better understanding / insights into weekly sales predictability resulting in +/- 5% variance.

Dunwoody, Georgia, US

• Krystal franchises 350 locations, $400MM annual revenue and is a subsidiary of Argonne Capital Group LLC.Recruited to join newly formed executive team, identify critical category development opportunities, and lead.
• Developed and executed brand revitalization project, resulting in +50% EBITDA within eighteen months, positive traffic growth for first time in seven years, and increased consumer value perception +16%.
• Developed and deployed a new advertising campaign, “Let’s Krystal,” recognized as one of the region’s largest improvers of ad awareness (YouGov). Generated +6% increase in comp sales.
• Revamped the entire digital /social strategy, and successfully surpassed all digital KPIs and goals. Visits to new website increased 45% (30% goal), 82% growth in mobile users (50% goal), 25% expansion on social media.
• Launched seven new product promotions within one year that generated double-digit comp sales during promotional period.

Atlanta, GA, US

• Nation’s largest consumer durable goods leasing company 2,000 locations, $2B in revenue.Recruited to restructure the marketing department, In-house agency (Paces East Advertising) set strategic marketing direction, and.
• Created and launched new brand positioning, resulting in +10% revenue growth, 4.8% comp sales, 8.6% comp customer count, increased stock price from $25 to $31, diluted EPS by 16%, and consumer sentiment/awareness.
• Restructured Aaron’s in-house advertising agency increasing revenue to $16MM in revenue generating $1.3M in operating profit. +25% growth vs. prior year.
• Loyalty / customer engagement (CRM) – Grew database by 50% 800K to 1.2MM, engagement +30% and LTV of engaged customers + 22%.
• E-commerce improvement - Grew Aaron’s website traffic 50% leading to online sales conversions by 40%.
• Improved media spend efficiency ~20%.

Atlanta, Georgia, US

• Second largest quick-service sandwich chain in the U.S. with more than 3,400 restaurants, $3.2B in revenue.Responsible for 95 DMAs, 314 franchise groups, and 1,785 restaurants generating $1.7B in annual revenue and.
• Largest sales and traffic trend change in company history with 12% increase in sales, 10% improvement in traffic.
• Added $40MM in systems sales and $5.2MM in EBITDA.
• Successfully developed and promoted business case for company’s national media rate increase to franchisees, generating $15MM in incremental national broadcast revenue.
• Developed and implemented national print program which delivered $1.4MM in annual cost savings.
• Developed and implemented SOX compliant marketing systems.

Bachelor Of Science In Business Administration, Concentration In Marketing And Management

Retail Excellence Program

Education record