Tra Thanh Truc Email & Phone Number

Vietnam

Vietnam

★ Campaign Management:- Plan and manage projects, campaigns and new services for the category in charge. - Work closely with other internal teams (Buying, Online Marketing, Design Team..) to plan, develop and execute campaigns/promotions that generate sales revenue to the site.- Together with Online Marketing Channels (SEM, GDN, Social...) to ensure all campaigns are communicated and delivered effectively in targeted timeline and sale revenue.- Provide insights for planning and executing category campaigns, activities and improvements with Category Manager to achieve weekly and monthly sales and revenue target. - Build content direction for the campaign: create content format, layout and drive campaigns targeted at increasing awareness, user acquisition and maintain user engagement within the platform. - Responsible for having a deep understanding of Groceries and Lifestyle categories (products, sellers, market and competitors...) - Set up the landing page (Interface, content, banner, filtering, products boosting, voucher,...) for campaigns of the month.- Arrange and ensure the banner and key hero product program are displayed well on the homepage during the campaign. - Proactive in suggesting methods and campaign to push sale revenues and increase customer engagement with the site.- Create and revise marketing materials idea, POSM such as standee, banner, leaflet,... to promote online and offline marketing of campaigns.★ Campaign portfolio:- Campaign perfume Narciso of BPI Group (with KOLs HannahOlala) - The Online Big Bang 10.10 2018- Van Deal Xuyen Tet (2018 biggest campaign with Nam Em)- Big Campaign launch service 60 minutes for LOTTE Mart on LOTTE.vn★ Honors & Awards:- Employee of the year award in 2018

Vietnam

- Marketing for Delicacy Brand (It's a brand under SkyGen Group which provides high-quality food). - Position, plan and implementing appropriate phased strategies. - Create fanpage and build content from the early days of branding. - Plan and run Fb ads/ Email/ SMS marketing per campaign.- Synthesize, process customer database regularly, update the database based on each target as well as the direction of Sales and Marketing. Customer Care: Filter the list of VIP customers to call and send them birthday congratulations via SMS & email. - Search and work directly with providers who have services and tools for offline marketing. - Support to make POSM, work with designers to create a leaflet, brochure, voucher, standee... - Participate in organizing and supporting SkyGen Group's events.

Vietnam

- Support and create a promotion plan for Passio coffee shops.- Research the customer taste, psychology, and demand of the Take-away chain model (aka Passio's pioneering model in the convenience storesegment).- Participate in the launch and development of the flagship product "Coffee beans roasted" to help consumers realize the value of pure coffee.