Trudi Bartow Email & Phone Number

Greater New York City Area

Greater New York City Area

Sales Director managing an in-house team of 5 dedicated professionals and +200 commissioned representatives overseeing sales to a comprehensive group of markets including: national retailers, wholesalers, mail order catalogues, premiums, and all Canadian business channels. Innovative leader with a strong focus on teamwork and an eye towards the bottom line.

Use existing content to create custom book products to be used at events, as sales incentives, and in give-away programsOutreach to all HarperCollins licensing partners for bundling and cross-promotional opportunities.Prospect for new business and create presentations for potential partnerships with major consumer goods companies and their promotional agencies.Aggressively pitch new media and eBook premium promotionsNoteworthy Highlights:Created a gift with purchase program with Spanx Hosiery for a custom, abridged edition of a best-selling fashion title for various department storesSold copies of a custom edition of The Last Lecture to Nationwide Insurance to be used as a premium to customers buying new life insurance products.Created title-specific marketing kits for outreach to promotional agencies which resulted in unprecedented response.

Managed independent sales force of over 100 commissioned gift reps.Supervised all in-house special market wholesalers and display market accounts with a growthof 5%.Set-up and conducted communication forums such as sales conferences, new title launches, and national trade shows.Produced a yearly gift catalogue for the specialty sales market pulling from the thirteen Macmillan imprints and distribution clientsNoteworthy Highlights:Created weekly “Favorite Things” e-mail blasts to alert customers and sales reps about new programs and pertinent title alertsImplemented a rep incentive program in an effort to grow sales in a stagnant retail market

Managed independent sales force of over 110 commissioned gift reps.Supervised all in-house national and regional specialty retail accounts as well as the craftwholesale market.Produced a twice yearly gift catalogue for the specialty sales market.Led seasonal brainstorming sessions and implemented customer pitches for both retail and corporate/premium opportunities.Noteworthy Highlights:Grew the commission sales rep revenue by 15% through the creation of a counter pack program and bundling high-end titlesGrew personal book of business by 20% through targeted retail campaigns with Neiman Marcus mail order, Unicorn Crafts and Books Distribution, and Urban Outfitters

Masters, Publishing Science

Ba, Journalism And Mass Communications