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From the moment I learned to put pen to paper, I knew I wanted to be a writer. What started as a dream to write novels about fairies (I was 6...!) led me along the path to being eternally passionate and fascinated by written communications. The way words can entrance, engage and activate people excites me. For almost 15 years, I have let my curiosity and knowledge guide me to create campaigns and content from this place of passion. Marketing is not simply an A to B task for me. It's about awakening interest, trust and conversation between you and your dream audience. Creating quality conversions and sustainable communities of loyal brand advocates. My specialisms include: Specialities: • Copywriting & Content development• Strategic social marketing planning• Campaign & project management• E-marketing• Design coordination & print production• Team leadership & development • Data analysis & reporting• Stakeholder account management• Brand development
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Agency DirectorAszend Nov 2023 - Present -
Digital Engagement ManagerMade By Factory Mar 2021 - PresentCornwall, England, United KingdomMy senior role in this family run marketing agency is multi-faceted, leading on social media and digital content. I manage a number of client accounts, in addition to the central communications for the agency. Work flow includes: - Creative campaign development - Marketing strategies - Proposal development and new client management- Social media development - including strategy, content creation and analysis - Digital trend research - All aspects of SEO - Copywriting and content optimisation -
Communications And Community Development ConsultantMenstrual Cycle Support Feb 2023 - Sep 2023Cornwall, England, United Kingdom -
Marketing And Communications ManagerTrees For Cities May 2017 - Nov 2017London, United KingdomTrees for Cities is an environmental charity which works with local communities on a international scale to create and maintain urban green spaces. With a focus on connecting people with nature, they deliver urban forest, orchard and edible playground projects which empower local communities to breathe new life into their neighbourhoods. In this role I was responsible for developing and delivering a comprehensive strategy for all marketing, communications and individual giving functions for the organisation. This included digital marketing, community fundraising, events, campaigns, media relations and brand development. I was also key lead for a strategic project to develop the organisations brand to increase its national reach; which involved working with external agencies to deliver a full brand refresh and review supporter engagement strategies going forward. -
Supporter Engagement Manager (Fixed Contract - Secondment Cover)Wateraid Oct 2016 - Apr 2017London, United KingdomWaterAid is an international charity that transforms lives by improving access to safe water, hygiene and sanitation.In this role I was responsible for developing WaterAids campaigning strategy in line with the organisations UK political objectives - to generate and engage campaigners and activists. This included leading on developing 2017 campaigning activity for Glastonbury Festival, mass engagement with the summer campaign and building a new activist strategy for localised action. My role also coordinated and managed multi-channel supporter engagement projects that deepen supporter engagement and loyalty; including copy writing for email, web, social media and print, and developing innovative new products and technologies. -
Communications And Partnerships ManagerEden Project Sep 2013 - Sep 2015CornwallIn this role I was involved in the strategic development of the nationwide campaign, The Big Lunch. As a project we succeeded in mobilising 10 million people across the UK to get together and share food with their neighbours annually; in an attempt to create more sustainable communities. This involved the development of all print and digital marketing materials, data capture, analysis and reporting, implementation of social marketing strategies across the UK, maximising delivery of PR activation and local and national events. Based on site at the Eden Project, I was also responsible for the management of all Big Lunch activity for Eden visitors; including liaising with designers, designer makers, pre-production and site wide staff. In addition, I managed all campaign financial processing, and worked with the Project Manager in the account management of The Big Lunch sponsors and their digital, advertising and PR agencies -
Project And Communications Officer - The Big LunchEden Project Aug 2011 - Oct 2013CornwallIn this role I was involved in the marketing, PR, communications and project coordination of a national campaign, The Big Lunch. Responsibilities included website, social media and e-communication, design and print coordination, copy writing and proof reading and data management, analysis and reporting. Alongside this I also lead on producing and implementing a country specific social marketing strategy for Wales; including organisational and corporate partnerships, attending events and holding information workshops and commissioning public engagement exhibits and events. -
Communications OfficerShort Breaks Network Apr 2009 - Aug 2011Bristol, United KingdomShort Breaks Network is a national charity who offer support to local authorities and independent organisations and promote short breaks for disabled children. Within this role responsibilities included developing social media, website, forum and blogs, managing volunteer recruitment and producing and distributing newsletters & promotional packs.I also supported national and local media campaigns through assisting on filming shoots, transcriptions and subtitles and fielding media enquiries.
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Cluster Manager/Assistant Area ManagerSavers Jan 2008 - Apr 2009Working for this national retail chain, I was responsible for 5 stores across the South West as well as providing support and guidance to managers across the South of England. Responsibilities included recruiting, training and developing store managers, auditing stores and advising on procedures and merchandising to implement company store standard. I also assisted with all HR processes such as payroll and disciplinary hearings. Key achievements:As store manager, my team and I won several awards for store standards, increased sales and reduction in shrinkage. This success continued into my area role, where several of my store managers continuously won store competitions and awards for their standards. -
Store ManagerSavers Oct 2006 - Jan 2008Bristol, United KingdomFrom recruiting, training and managing a team of 15, to merchandising, auditing and cash office control; this role was responsible for the running and development of a high risk store in Bristol.
Trudi Holden Skills
Trudi Holden Education Details
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Upper Second Class Hons -
Knowles Hill School -
Elemi TrainingAlternative And Complementary Medicine And Medical Systems -
Essential Training SolutionsHolistic Health -
Essential Training SolutionsHolistic Health
Frequently Asked Questions about Trudi Holden
What company does Trudi Holden work for?
Trudi Holden works for Aszend
What is Trudi Holden's role at the current company?
Trudi Holden's current role is Digital Marketing Director.
What is Trudi Holden's email address?
Trudi Holden's email address is tr****@****ory.com
What is Trudi Holden's direct phone number?
Trudi Holden's direct phone number is +4478118*****
What schools did Trudi Holden attend?
Trudi Holden attended The Open University, Knowles Hill School, Elemi Training, Essential Training Solutions, Essential Training Solutions.
What are some of Trudi Holden's interests?
Trudi Holden has interest in My Personal Interests Include Concerts, To Buying Seasonal, Environment, Education, Animal Welfare, Arts And Culture.
What skills is Trudi Holden known for?
Trudi Holden has skills like Indesign, Photoshop, Illustrator, Subtitling, Transcription, Project Coordination, National Campaigns, Graphic Design, Print Management, Archival Preservation, Archival Research, Museum Collections.
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