Trudi Sheppard Email & Phone Number

Melbourne, Victoria, Australia

I'm delighted to serve as a non-executive Board Member for this incredible organisation.

Melbourne, Australia

Overseeing a team working across various communications and marketing functions with diverse stakeholders throughout the business. Overarching responsibility for PR (consumer and trade), internal communications, corporate communications, social media (consumer and B2B), publications/magazines, direct mail to consumers and crisis communications. Key liaison.

Melbourne, Australia

Responsible for the communication and promotion of the Helloworld Travel Limited Group through the development, positive positioning and ongoing management of the Group’s internal and external communication strategy and delivery to a wide range of stakeholders and audiences.

Melbourne

Responsible for developing, managing, and implementing marketing strategies and initiatives aimed at the promotion of the Melbourne International Comedy Festival as a headline performing arts event in Melbourne and the largest ticketed cultural event in Australia. Responsible for creating strategies and campaigns that will deliver in excess of 500,000.

Melbourne, Australia

Responsible for internal and external communications ensuring consistency and clarity of message across the company. Manage and promote brand cohesion.Develop and manage the strategic internal communications program to increase workforce unity, promote information sharing and facilitate the achievement of the AOT Group’s strategic goals and directions.

Melbourne CBD

Development and implementation of integrated initiatives to advance the national strategic objectives of the company. Formulated and executed marketing plans and strategic activities nationally and evaluated the results across all channels. Managed all website content, continually working to improve the functionality and aesthetic to engage an online.

Melbourne

Coordinated and managed all events delivered in Victoria including AbaF Awards, functions, seminars, workshops and launches. Created various publications to communicate with relevant state based stakeholders internally and externally. Developed and presented workshops on Marketing, Media, Advertising, Online Marketing and Publicity throughout Victoria,.

Melbourne

• Successful full service publicity campaigns for independent theatre companies in Melbourne including Hayloft Theatre, Inside Job Productions and Bryant & Frank Productions. Planned and implemented all media coverage.

Melbourne

• Facilitate media exposure for MTC season performances and special events
• Promote exposure of MTC as a leading performance arts organisation in Melbourne and Australia
• Manage opening night performance ticketing and celebrations for VIP guests, sponsors, artists and patrons
• Work within the Marketing team to develop strategy around advertising, promotion, ticket sales and publicity

Melbourne

• Work directly with clients and agencies to tailor advertising campaigns specifically for clients to deliver on target audience, impact and cut through while working within each budget
• Work on marketing and sponsorship deals for clients as well as promotional campaigns across media networks
• Brief and liaise with the internal Trade Marketing department on innovative advertising ideas for specific client campaigns and successfully pitch ideas to clients and agencies
• Develop and implement budgetary and ad tracking requirements, using financial information budgets, revenue and forecasts to make informed strategic decisions both internally within the sections and for clients

Graduate Certificate In Advertising, Public Relations, Advertising, And Applied Communication

Graduate Diploma In Communications, Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Professional, Technical, Business, And Scientific Writing