--Retooled traditional, reactive marketing communications department with multi-million dollar budget into more results-oriented, strategic internal and external marketing group.--Provided marketing counsel and plans to cornerstone (centers of excellence) business teams including hematology/oncology, cardiovascular and surgery. --Directed creative strategy and production for three brand and giving campaigns. --Led employee communications/engagement strategy--Directed brand research; co-directed employee engagement and physician research.--Led national media relations strategy that resulted in increased national and local media coverage including prominent coverage in print (People magazine), and network TV (Good Morning America).--Developed internal and external key messaging and speeches for executive team and medical directors.

--Led marketing/communications strategy for cardiovascular, neonatology and surgery, including opening of new Heart Center and Women and Children's Center.--Revamped employee communications program by increasing face-to-face engagement and enhancing online communication. --Led internal brand strategy team in developing new hospital brand positioning and strategies.--Provided communications counsel and speechwriting to executive team.--Led communications strategy and execution for capital campaigns for the new Heart Center and Birthing Center.--Led event team in planning Elizabeth Edwards event to raise funds for new Women and Children's Health Center. --Initiated Women's Health programming including the development of the successful women's health series..

Clients: Marshall Field's/Target; TransLink; 3M--Led internal brand strategy and launch for Marshall Field's, including nationwide, 60-store rollout to team members.--Supported Marshall Field's executives with internal communications and speechwriting. --Co-chaired Marshall Field's 2004 United Way Campaign; achieved highest giving participation in store history.--Led benefits communication team during May Company buyout of Marshall Field's.--Acted as communications director and spokesperson during startup period for TransLink, --Developed communications strategy to promote 3M's Six Sigma success throughout organization.

--Developed global communications function from start-up phase for leading global power producer with over 60 power plants in 20 countries.--Developed international employee communications/NRG culture program through video conference, web, and print strategies.--Oversaw marketing and public relations program that built research-proven, top international brand awareness for category.--Directed development of first corporate intranet and internet.Hired and managed multiple marketing and public relations firms around the world including; Built first domestic government relations function and oversaw Washington lobby office. --Directed media relations through public proxy fight and Enron crisis.--Developed investor communications program for Minnesota's largest IPO.--Developed and directed international charitable giving program; led million dollar fundraising effort for 9/11.--Directed eight annual reports.

--Provided communications consulting services to over 12 energy companies nationwide.--Co-founded and managed BenchCom, a nationwide communications benchmark study of 15 gas and electric utilities.--Carried out advertising agency reviews for 10 energy companies--Reduced client communications budgets on average by10 to15 percent--Taught "How to Achieve Effective and Efficient Advertising" to energy communications managers nationwide.

Supervised cellular mobile phone and gas and electric utility account teams