Trudy Wang (王真) Email & Phone Number

Shanghai, China

Shanghai, China

➢ Lead new business development in China and cross-border with U.S.; Develop and grow TRI's client portfolio in three strategic sectors in the China market: 1) Pharma/healthcare/biotech, 2) technology and new economy; 3) IPO and capital market. ➢ Lead the IPO/financial communications for a China-based company to list on Nasdaq; The client is positioned as a hyper-scale data center provider in China and emerging Asia-Pacific, yet it is challenged criticism on concentration of client base and an escalating geopolitical tensions.➢ Lead account services in a high-profile international lodging brand, from corporate communications strategy and assessment, crisis & issue management playbook and planning, to strategic counseling to the senior leadership. ➢ Lead account services in a prestigious private equity firm, from running WeChat account, content developments for the firm in relation to its portfolio companies, as well as media briefing and training for the firm's partner. ➢ Provide strategic communications guidance to 4-6 high-profile MNCs related to their China presence, from crisis management, CSR to media relations and stakeholder mapping.

中国 上海市区

➢ Crisis Management and Issue Management For a Chinese asset management company:Provide a full range of crisis management and issue management consultancy, including developing a crisis and issue management manual book, identifying issues from external, internal and operational levels, creating a crisis management protocol, and executive training. Assist clients in dealing with crisis to minimize damages to business and reputation.➢ Branding and IMC for a healthcare companyFor U-dental, a large Chinese dental health clinic chain:Provided consistent branding and communications strategic consultancy, comprising of brand reshaping, a mid-to-long term IMC strategic plan, and a full execution within the client's organization. Established a good media relations, managed press conference, developed media contents, and advised CEO (or designated spokesperson) on giving interviews.➢ Corporate Communications for biotech/life sciences PE firmFor a private equity firm focusing on life science and biotechnology:I was engaged with the firm at its early stage. I was a retainer for them and basically helped with everything, from contents development for their website and corporate brochures, press releases drafting and distribution, media relations and interview pitching, thought leadership building, to conference/forums engagement. I helped them with build up a mid-to-long-term brand communications and public relations strategic plan. ➢ CSR and Social Impact CommunicationsFor a full-fledged healthcare company:Created a philanthropy foundation independent from yet connected with the company's CSR work. Advised on the Foundation's branding and operations.➢ Media Relations for International OrganizationFor an international trade and investment organization:Provided pro bono media relations support in China, advising on media strategy, media intelligence, and press invitations.

Shanghai City, China

➢ I was one of the major players serving the J&J China account. I worked on leadership messaging for J&J China CEO, medical and trade media relations building for J&J China, strategize and executive the benchmark annual event China Window initiative - to provide hands-on professional training to pediatrics in rural China. I also helped with the Johnson & Johnson Phase I Clinical Trial of Ebola Virus Vaccine press distribution in China. ➢ Led account services for Jones Day LLP, including thought leadership building in mainstream media, press advisory, contents development

Shanghai City, China

➢ Wrote in Chinese/English on a broad spectrum of fields and topics, e.g. Cover article the Price of Fraud; Société Générale Chair Bouton Butters Up Beijing; Merrill Lynch Adds China to Turnaround Plan; New Labor Law: A Curveball to Foreign Companies; Chinese Private Businesses Help American Jobs; The Logics for Anshan Iron & Steel; the Price of Collusion, the Antitrust Case of TFT-LCD; Sany Sued US; Lever the Monopoly Position of China UnionPay; the Death Line for Solar Cell Makers; Vitamin C case: Hands off the Government)➢ Edited Caijing English Annual Book; Translate Chinese magazine articles into English➢ European Union Visitor Program, Brussels, September 2010➢ German-China Media Ambassador Exchange Program, Germany, Sept ~ Nov 2011

Shanghai City, China

➢ Organized media events and conferences to support admission efforts

Saint Paul, Mn

➢ Taught “Media and Politics in East Asia”, “Chinese History I & II”, “Japanese History”, “Chinese Diaspora”, “Japan in Global Context after 1868”➢ Led students delegation to visit Kyoto, Japan

New York, Usa

~Performed general administrative support to Pfizer’s Celebrex, Betaseron’s Berlex ~Built media lists, developed pitch stories, produced daily media monitoring report

M. A., East Asian Studies, 3.9/4

Activities and Societies: Graduate Teaching Assistantship, East Asian Studies Center, U of Southern California. 2002~2004

B.A., Japanese Language & Culture, 3.4/4

Activities and Societies: Tongji University Merit Scholarships, Shanghai, China. 1999~2000

Executive Program, Social Impact Strategy

8 months Executive Program for entrepreneurs and experienced professionals 40 students from 14 countries Online education + two convening.