Founded one of the leading outdoor, lifestyle, sports, and fitness marketing and PR firms working with global consumer brands including the likes of Volkl, Marker, Dalbello, Tecnica, Tubbs Snowshoes, RE Sunglasses, McDavid Sports, OOFOS and more. Created comprehensive brand marketing and corporate communications plans to drive impact for business performance, customers, and brand awareness Leveraged consumer insights, business insights, and market intel to develop and operationalize strategies and integrate plans designed to motivate targeted consumer segments via a variety of brand activities Oversaw the development and implementation of an integrated communications strategy that aligned with the client’s brand platform, promise, and value propositions across global channels Guided cross-functional teams through marketing lifecycles by conveying a clear vision related to execution and strategy; ensured lines of communication remained open, objectives were clearly communicated, and deadlines were met  Introduced disciplined approaches in measuring the effectiveness and return of marketing campaigns; tracked campaign-specific KPIs including lifetime value, lead conversion, SEO and customer acquisition costs Partnered with international manufacturers in Europe and China to help generate awareness and attract new customers Engage with clients to establish an understanding of the organizational mission, business objectives and strategic plans; direct channel strategies, media planning, creative development, budget allocation, analysis and optimization efforts Develop creative 360-degree campaigns utilizing print, media, and digital platforms to create brand heat, expand geographical reach, acquire new customers and accelerate revenue growth Maintain and enhance relationships with top-tier media and key communication vendor outlets to help improve organization’s ability to share message, shape narratives, and build reputation within the community