- Define business model and company strategy- Develop and build company structure, SOP- Lead product innovation- Lead direct sale and marketing team. Oversee company activities across department- In-charge P&L

-Lead the preparation development of the new cheese sauce launch including research pipeline, positioning,communication concept, packaging, etc.- Lead the renovation project for the core SKU of business to identify and reinforce on the barrier of the business in Vietnam.- Work with business development and distributor, lead the MKT calendar in other ASEAN countries (Singapore,Indonesia, Cambodia, Thailand).

*Secondment in Singapore*Report directly to Deputy General Manager and be responsible for brand development including New Product Development and Existing Brands.Responsibilities: - Develop new product innovation from the product concept, formula to packaging by going through a comprehensive research charter with strong consumer insight understanding and analysis.- Develop the strong and sustainable brand essence for existing brands (Tea+ Oolong and Tea+ Matcha) and new brands which deliver the brand positioning from the synergized and concrete P.O.V of consumer insight, human truth, product truth and brand promise.- Develop communication strategy for new brands and existing brands from a deep understanding of brand positioning and creative development by develop a “Briefing workshop” process together with creative agency for a more effective deliverable. - Business and brand performance monitoring and analysis to identify the brand situation for building the brand strategy for both short term and long term.

Responsibilities: - Marketing Executive for Pepsi, 7UP and Revive Brand- Building brand AOP including develop and deliver annual marketing initiatives- Develop and deploy assigned marketing initiatives by leading cross function team - Lead and manage all strategic partners (Advertising, Media, Digital, PR agency) to develop and deliver all the work of ATL - Lead to deploy the total launch campaign from ATL to BTL activities (TVC, Digital, Activation Print, PR, POSM ) with flawless execution- Compile overall marketing data & analyse Brand Performance as well as budget management- Coordinate with regional team to ensure the brand alignment - Lead cross functions to tackle all brands’ operation matter - Ensure all the routine and ad-hoc report, propose action plan (if any)