Responsible for managing Email & Social product areas of Responsys, a leading provider of cloud based cross-channel marketing- Define product roadmap, functional specifications, UX design, business modeling, prototypes, A/B tests & measures of success- Lead sprint planning, story grooming, feature prioritization, product backlog management & prioritize resolution of defects- Use customer & market research, user feedback, customer usage and competitive analysis to identify customer needs over wants- Specify, prioritize & communicate high level product specifications using written specifications, business rules, flows and use cases- Collaborate with sales, marketing, development & external partners to successfully complete each stage of the product lifecycle- Conducted product manager interviews and mentored new hires to follow best practices in agile software development- Wins: Led ideation, development & launch of simplified email campaign designer; enabled 50% faster email campaign creation- Wins: Built Facebook custom audience app to drive awareness, engagement & leads; enabled 15% increase in conversion rates- Wins: Built a feature to capture leads from Facebook Ads to Responsys customer list; engagement of these leads is 20% higher

Responsible for building resume and cover letter builder products for web and mobile applications- Solved user’s pain points by building resume builder, resume customizer, landing page personalization, & salary API products- Defined product roadmap and product strategy; Integrated with UX researchers to understand user problem & find solutions- Conducted 20+ A/B tests to increase user engagement / satisfaction, landing page optimization & lifetime value of the product

Responsible for feature enhancements for responsive web and mobile (Android and iOS) ‘Find a doctor’ application - Partnered with key stakeholders to define the product roadmap, new feature sets, requirements, scope and functionalities- Gathered feedback from key stakeholders - sales & marketing, operations, & customers, to bring new product concepts to launch- Utilized an agile development framework to meet overall product quality, cost and time-to-market goals- Managed ad hoc requests for new/derivative products, maintaining alignment with product & company’s strategic plans- Built business cases & analytical insights for new initiatives; tracked key metrics to evaluate performance & support decisions

Launched AdZone, the ShopClues Ads platform for sellers. It is an ad-tech product aimed at small and medium sellers on the platform to grow their business inorganically through paid ads.Working in a start-up provided opportunities to play multiple roles, such as Product Management, Business Development, Marketing & OperationsBusiness Development & Operations- Own the P&L of the entire Ads Platform and hence contribute to and exercise significant influence over the overall business strategy and roadmap- Define product positioning, Go to Market, Pricing , Sales & Services Strategy- Partner with the business team to understand business goals and translate them into short term and long term product roadmaps. Proactively identify opportunities and make actionable recommendations to drive market leadership.- Identify key success metrics for the product (and features) and ensure that instrumentation has been adequately implemented. Measure the metrics post launch and constantly look for opportunities to optimize the product/feature performanceProduct Management- Own the strategy and roadmap for a product/business idea- Manage complete evolution of a product, from ideation to launch- Work closely with the engineering, design and analytics team for successful completion and launch of a product- Provide quick solution for functional issues faced at any point in the complete life cycle of the productMarketing- Revamped and modernized the Adzone home page to have better web presence- Prepared marketing presentations, case studies, white papers, brochures banners and other collaterals- Prepared social media strategy and done basic SEO analysis. Responsible for Press Releases- Designed and executed AdWord and similar campaigns to promote the product

Communication Strategy - - Conceptualize, Create & Execute 360-degree Digital Promotions & On-site Marketing - Plan Marketing calendar in alignment with organizational goals & monthly visits & revenue target- Execute innovative merchandising initiatives to drive conversions & new customer acquisitions to support category expansionTraffic Planning & Optimization - - Responsible for Traffic planning for primary & Secondary marketing channels. Primary Channels entail Email Marketing, SEO, Paid Search, Affiliates/Blogs, Display Ads, Social Media Marketing and Secondary Channels entail On-site Property Management.- Optimized traffic Quality by monitoring engagement metrics viz. bounce rate, Visits to Product Page conversion, Repeat vs New Visitors at a channel & landing page levelMarket Research -- Study catalog health & competitive gaps and share keys insights with category counterparts. Keep a tab of competitions' marketing campaigns and best practices- Conduct in-depth Offline & Online Market Research to understand consumer funnel (Visit on website >Product Page Visit > Cart Additions/Abandonment > Order Generation > Bounce Rate) and suggest corrective actionsBudget Planning -- Basis Revenue & Sales target allocate budgets to media activities, on-site & offsite visibility, reserve buys of paid display properties, etc.- Successful exclusive launches with brands – Micromax Mobile, Gionee Mobile, Lenovo Mobile, HP Pen drive, etc.Achievements -- Awarded “Most hardworking Employee – Karam Dharam Chakra” for delivering exceptional website traffic growth, consistent performance & innovative thinking.- Awarded “Best Performing Category” (2015) for Mobiles & Tablets- Awarded “Best Customer Experience Category” (2016) for Mobiles Accessories- Business Impact – Revenue grew by 350% for Mobiles & Tablets, 320% for Mobile Accessories and 280% for Computers- Traffic Impact – Traffic grew by 350% and Conversion Rates & CTRs improved by 80% for overall portfolio

- Developed the strategy to launch the service: "bCompliance Assisted tax consultancy services through website and mobile app" in the market- Brand development, web site and social media traffic growth, increasing the subscribers & hence revenue- Provided information on tax laws and regulations to the prospective clients - Performed branding and awareness creation for bcompliance- Visited clients to conduct product demo and to sell the service

- Java Programmer, Implementation of Interfaces and handling SQL database queries in BFSI segment client – largest bank in Germany- End to end support in Performance acceptance testing, identifying & resolving operational & technical issues improving overall productivity- Awarded overall rating of 4.1/5 corresponding to “Outstanding Performance”

- Designed & developed a novel business application used for scrutinizing huge log files - Application incorporated as part of TIBCO Active Matrix 3.0 - main product of the Company- Technology Used – TIBCO Business Studio, Java, JBoss Drools and Apache Lucene