Trupti Pawar Email and Phone Number

Lead and mentor junior members of the team.Trafficked and managed online advertising campaigns.Programmatic Media Buying/ Selling: AppNexus, Turn, MediaMath, Adform, Rocketfuel, PubMatic, Pulsepoint, PocketMath, Fyber/Admeta, Adtech, Komoona, Switch Concepts, 33 Across, Gamut, Defy Media, Taggify, Web3, Improve Digital, Atomx.Analyze data across campaigns to determine best practices and share this information with the rest of the Operations team.Ensure trafficking and proper… Show more Lead and mentor junior members of the team.Trafficked and managed online advertising campaigns.Programmatic Media Buying/ Selling: AppNexus, Turn, MediaMath, Adform, Rocketfuel, PubMatic, Pulsepoint, PocketMath, Fyber/Admeta, Adtech, Komoona, Switch Concepts, 33 Across, Gamut, Defy Media, Taggify, Web3, Improve Digital, Atomx.Analyze data across campaigns to determine best practices and share this information with the rest of the Operations team.Ensure trafficking and proper set-up of all digital display through multiple RTB platforms as a waterfall model.Inventory forecasts and insights to Marketing and Account Management team for media plans. Fixing malicious creatives which are being flagged by multiple RTB platforms.Evaluate configuration and performance of programmatic yield stack across all partners, platforms and selling tactics.Create, test, traffic ad campaigns.Fraud prevention (Adloox & Fraudlogix) & Ad Quality (TheMediaTrust, RiskiQ).Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies.Expert at Video media buying: In-stream & In-Banner, Video Mobile, CTV Proficient in working with the LKQD, Cedato, Beachfront, Spring serve, Verta Media, Optimatic, Streamrail, Aniview, Bidobo and other platforms.Establishing and managing long-term business partnerships by exploring, establishing and managing partnerships with multiple platforms and SSPs.Optimizing & Managing campaigns to maximize revenuesExcellent project management and time management skills Show less

•Programmatic Media Buying/Selling : AppNexus, Turn, MediaMath, Rocketfuel, Taggify, Web3, Improve Digital,Yieldr, PubMatic, Brandscreen, Atomx, Pulsepoint, Fyber, Adtech, Admeta,Komoona, Switch Ads,Smart AD server, criteo,PlyMedia,komoona,switch ads Tynt.•Analyze data across campaigns to determine best practices and share this information with the rest of the Operations team•Ensure trafficking and proper set-up of all digital display through multiple RTB platforms as a waterfall… Show more •Programmatic Media Buying/Selling : AppNexus, Turn, MediaMath, Rocketfuel, Taggify, Web3, Improve Digital,Yieldr, PubMatic, Brandscreen, Atomx, Pulsepoint, Fyber, Adtech, Admeta,Komoona, Switch Ads,Smart AD server, criteo,PlyMedia,komoona,switch ads Tynt.•Analyze data across campaigns to determine best practices and share this information with the rest of the Operations team•Ensure trafficking and proper set-up of all digital display through multiple RTB platforms as a waterfall model• Inventory forecasts and insights to Marketing and Account Management team for media plans. • Fixing malicious creatives which are being flagged by multiple RTB platforms• Work with other team members to efficiently maintain and grow premium partner buying strategies.•Generate comprehensive, in-depth analytics and reporting to inform the business’s monetization practices.•Evaluate configuration and performance of programmatic yield stack across all partners, platforms and selling tactics.•Create, test, traffic ad campaigns.•Fraud prevention (Adloox & Fraudlogix) & Ad Quality (TheMediaTrust, RiskiQ)•Troubleshoot targeting issues, inventory constraints, resolve any traffic issues and reconcile discrepancies. Show less

• Manage multiple display and FOCUS campaigns on a day-to-day level, including quality checking of ad/mailer creative and quality analyzing for all campaigns • Work with sales and client servicing teams to understand client expectations for new campaigns • Meet and exceed campaign goals through campaign deliveries and optimization • Assist in the development and implementation of customized creative with technical, creative teams.• Manage client CTR expectations, communicate… Show more • Manage multiple display and FOCUS campaigns on a day-to-day level, including quality checking of ad/mailer creative and quality analyzing for all campaigns • Work with sales and client servicing teams to understand client expectations for new campaigns • Meet and exceed campaign goals through campaign deliveries and optimization • Assist in the development and implementation of customized creative with technical, creative teams.• Manage client CTR expectations, communicate progress and issues • Keep check on new innovations creative in market space.• Training the new comer in the process.• Total planning for client to maximize revenue.• Worked on their page segmentation and according to that we suggested their developers how to do page tagging for this publisher. >Helped them to implement Ad sense, Ad exchange and few networks like Adtech, Matomy, AOL, Criteo, Axiom, Adiply, Web media, Adaptv which are helping them to increase revenue.• Implemented successful waterfall model between networks in DFP small business.• Continuously monitoring performance of the networks and do modification in setup where needed.• Worked with their page developers regarding page breaking issues, blank ad serving, creative issues, pass back issues etc.• Expertise in Ad network Waterfall model execution for Remnant inventory, Reading/Macro insertion in various Ad tags,• Troubleshooting webpages related to Ad serving issues, Adapting to new ROI techniques from latest trends. Show less

1. Campaign ManagementManage day-to-day servicing needs of clients including campaign trafficking, reporting, and follow up with any additional requests. Provide campaign screenshots to client once campaign has launched. Work to ensure that each assigned campaign delivers in-full and contract revenue potential is fulfilled. 2. Ad Trafficking Campaign & Creative implementation and pushing campaigns live in tandem with other campaign managers. 3. Ad Testing: QA of all… Show more 1. Campaign ManagementManage day-to-day servicing needs of clients including campaign trafficking, reporting, and follow up with any additional requests. Provide campaign screenshots to client once campaign has launched. Work to ensure that each assigned campaign delivers in-full and contract revenue potential is fulfilled. 2. Ad Trafficking Campaign & Creative implementation and pushing campaigns live in tandem with other campaign managers. 3. Ad Testing: QA of all ads on supported browsers. Make sure that ads load correctly and click-through is functional. QA' ads - Maintaining Quality work done by Team by QA'ing ads trafficked by team members.Ensure that ad is tracking both impressions and clicks (if applicable) through staging site.Test and QA advertising materials, which includes assuring correct display on common browsers, the creative meets site specs and click-through works properly.4. Ad Reporting:Responsible for advertising reporting including daily, weekly, and monthly requests from clients as well as providing external access to clients. Based on reporting results, make suggestions for ad campaign optimization.5 Training : Training new resources and preparing training modules and documents related to process update from time to time. Show less