• Assist in creating, managing, and optimizing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, and others as well as Zoho.• Conduct keyword research, audience targeting, and competitive analysis to inform ad strategy.• Monitor and analyze campaign performance metrics, providing regular reports and recommendations for improvements.•Collaborate with the marketing team to create compelling ad copy, visuals, and landing pages.• Set up and manage Google Analytics to track and report on website traffic, user behavior, and conversion metrics.• Implement and manage tags using Google Tag Manager to ensure accurate tracking and measurement of marketing activities.• Stay updated with the latest trends and best practices in digital marketing and paid advertising.• Help manage budget allocation and track expenditures to ensure cost-effective ad spending.• Support other digital marketing initiatives as needed.