Trusha Gagnani Email & Phone Number

Gurugram, Haryana, India

Mumbai, Maharashtra, India

Mumbai Area, India

• Provide new marketing strategies to improve engagement rate with customers through company and customer insights• Coordinate content platforms such as website landing pages and blog.• Improve business site’s Google ranking by adding new keywords, analyzing and optimizing web pages. Implement content development strategy to website and blogs.• Worked closely with marketing team to develop new social media strategy, focusing on boosting brand awareness and audience engagement.•… Show more • Provide new marketing strategies to improve engagement rate with customers through company and customer insights• Coordinate content platforms such as website landing pages and blog.• Improve business site’s Google ranking by adding new keywords, analyzing and optimizing web pages. Implement content development strategy to website and blogs.• Worked closely with marketing team to develop new social media strategy, focusing on boosting brand awareness and audience engagement.• Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement. Conducted A/B tests to optimize all ads.• Audited content to identify SEO/traffic generation opportunities and then led team of freelance writers to create high-impact “cornerstone” content.• Executed Influencer end to end influencer marketing campaigns Show less

Mumbai

1) Business Development• Proactively identifying, strategizing and initiating interactions with prospective publishers and share customized ad solutions for their website.• Internally coordinating with the in-house design, HTML, tech and other teams to design, develop or troubleshoot customized ad solutions provided to the publishers.• Facilitating the sales team in developing or designing of ad solutions for prospective publishers• Reducing churn rate by effectively… Show more 1) Business Development• Proactively identifying, strategizing and initiating interactions with prospective publishers and share customized ad solutions for their website.• Internally coordinating with the in-house design, HTML, tech and other teams to design, develop or troubleshoot customized ad solutions provided to the publishers.• Facilitating the sales team in developing or designing of ad solutions for prospective publishers• Reducing churn rate by effectively implementing customer retention strategies2) Account Management• Engaging with existing publishers and acquire best opportunities to help them maximize their revenues• Adopting consultative approach for existing publishers queries and ad arrangements, benefitting both the parties• Coordinating with existing publishers and their teams to ensure seamless implementation of our ad solutions• Understanding and thoroughly answering all queries raised by publishers• Identifying untapped revenue potential on the existing accounts and helping publishers test our products there• Single-handedly managing accounts which contribute to over $120k USD per month.• Designing ad skins for existing ad units to upturn their conversion numbers• Analyzing and deducing data about target audience intent and interest and develop strategies to cater to it.• Analyzing and deducing data based on performances of popular ad types and sizes across the industry as well as our platform and suggest the publishers to test them on their websites.3) Team management• Setting internal targets in sync with the overall company targets for individuals• Aiding in designing and executing plans for achieving those targets• Resolving everyday occurring confusions and doubts• Imparting knowledge on ways of working smart• Identifying areas of improvements for each individual and ways to work on it with their cooperation• Regular informal friendly catch-up sessions to understand any issues faced Show less

Mumbai Area, India

• Handled close to 150 Publisher accounts and managed revenue between $140,000 to $150,000 per month• Mentored and trained 2 junior Business Development Specialist Resources who handled close to 200 Publisher accounts and managed revenue above $100,000 per month• Made compelling proposals in response to incoming enquiries. Negotiated commercials, agreement terms and close the deal• Targeted cold calls, emails and alternate reachouts to upsell and convert new and existing… Show more • Handled close to 150 Publisher accounts and managed revenue between $140,000 to $150,000 per month• Mentored and trained 2 junior Business Development Specialist Resources who handled close to 200 Publisher accounts and managed revenue above $100,000 per month• Made compelling proposals in response to incoming enquiries. Negotiated commercials, agreement terms and close the deal• Targeted cold calls, emails and alternate reachouts to upsell and convert new and existing publishers• Proactively and strategically initiated contact with newly discovered potentials. Developed relevant advertisements, sales collaterals and business proposals• Pitched and closed Revenue share advertising deals with publishers who qualify the publisher guidelines of Media.net• Interviewed lateral candidates for the role of a Business Development Specialist• Coordinated and facilitated training for the 2017 batch of Business Development Specialists and Research Analysts Show less

Mumbai Area, India

Business Development• Made compelling proposals in response to incoming enquiries• Proactively and strategically initiated contact with newly discovered potentials from lead listsAccount Management• Handled close to 300 Publisher accounts and managed revenue between $50,000 to $80,000 per month• Built reports to analyze data and consistently increase revenue• Studied client's existing technology/systems and consulted them on the most appropriate process, to… Show more Business Development• Made compelling proposals in response to incoming enquiries• Proactively and strategically initiated contact with newly discovered potentials from lead listsAccount Management• Handled close to 300 Publisher accounts and managed revenue between $50,000 to $80,000 per month• Built reports to analyze data and consistently increase revenue• Studied client's existing technology/systems and consulted them on the most appropriate process, to ensure seamless integration of our solution• Delivered Native ad units, optimized for premium publishers across health, shopping, real estate verticals which increased their RPMs by over 100%• Managed accounts and maintained customer relationships with publishers on-board• Worked closely with account managers and the design team, in order to maximize client revenue and profits Show less

Mumbai

Business Development• Made compelling proposals in response to incoming enquiries• Proactively and strategically initiated contact with newly discovered potentials from lead listsAccount Management• Handled close to 300 Publisher accounts and managed revenue between $50,000 to $80,000 per month• Built reports to analyze data and consistently increase revenue• Studied client's existing technology/systems and consulted them on the most appropriate process, to… Show more Business Development• Made compelling proposals in response to incoming enquiries• Proactively and strategically initiated contact with newly discovered potentials from lead listsAccount Management• Handled close to 300 Publisher accounts and managed revenue between $50,000 to $80,000 per month• Built reports to analyze data and consistently increase revenue• Studied client's existing technology/systems and consulted them on the most appropriate process, to ensure seamless integration of our solution• Delivered Native ad units, optimized for premium publishers across health, shopping, real estate verticals which increased their RPMs by over 100%• Managed accounts and maintained customer relationships with publishers on-board• Worked closely with account managers and the design team, in order to maximize client revenue and profits Show less

Bachelor'S Degree, Business Management Studies

High School, Business/Commerce, General