Print, web, and motion graphics design.

• Oversee the design and execution of email communications, aiding copywriters and content strategists in adhering to best practices for UX.• Build and evolve the Peloton email component library and style guide.• Partner with clients, account supervisors, copywriters, and senior leadership to provide fresh and creative ideas to help drive sales.• Contributed to the design and execution of the new Peloton Branding across global email channels.

Creative Direction• Identified and executed on gaps in the UX of the website and digital platforms while providing creative direction for UX/UI design team.• Developed creative solutions that helped grow the customer experience and meet the goals set by senior leadership.• Led and collaborated inter-department and cross-service line communications to guide the look and feel of digital creative.• Analyzed the relationship with our e-commerce partner and identified the opportunity areas to improve conversion rates.• Reviewed new buy flows and provided creative and UX direction that helped increase digital sales by over 200% from January 2021 to July 2021.Project Management• Reviewed the process of project intake to help the team become more productive.• Identified gaps in communication between the traffic manager, UX team, and clients.• Identified and replaced outdated software in favor of a more cutting-edge design solution which supports group ideation and design collaboration to improve UX.Team Development and Staffing• Managed four direct reports with six indirect reports.• Examined the team to identify competency gaps to increase the UX knowledge and quality of output.• Encouraged the team to be flexible to change and to embrace our agile process while understanding the importance of balancing usability and performance.• Coordinated with digital leaders and HR to provide staffing, leadership, and management to the Residential, Enterprise, Small Business, and Wholesale web design teams.External Vendor ManagementManaged vendors to maintain a consistent visual identity, develop icon sets and visual assets, and help deliver on-brand messaging through digital channels and experiences.

Advertising and Marketing Design• Designed and executed web, print, and UI designs that supported company initiatives, brand manual development, trade show booth design, and internal communications.• Designed new ad campaigns that ran in monthly trade publications, resulting in better brand awareness, recognition, and a 45% increase in online sales.• Revamped and implemented an e-commerce platform, driving company growth through increased customer outreach and surpassing online sales projections by over 30%.• Led in-house photography efforts to showcase new and existing products.Creative Direction and Project Management• Worked with external copywriters, photographers, printers, and web developers to bring new ideas to life.• Helped pioneer a customer content management system that provided a website that allowed anyone to update web content without requiring a developer.• Worked with an external agency to create a custom product selector that was integrated into big box partners.Logistics• Responsible for logistical planning for trade shows, media schedule planning, and organization of ad deliver.• Managed estimates, budgets, and yearly media spend.• Coordinated with online and print publishers to create a yearly ad schedule that helped maintain a consistent look and feel with campaign initiatives.• Interviewed and reviewed vendors to see who could deliver online and print solutions within our budget without sacrificing quality or company goals.

Art Direction and Project Management• I lead a team of artists that organized and developed all in-house advertising for the store and maintained a visual identity that was unique to the area we served while still balancing the corporate look and feel.• I was part of a core group that helped pioneer corporate initiatives that are still being utilized today. We helped create and define how a Menu magazine store kickoff event should look. We created a “kids” version of Menu Magazine to help parents get their children excited about eating healthier which was adopted into a section into the Menu Magazine. We piloted the meal combo program which started as a $6 meal option that has grown to be a major revenue driver for the prepared foods section.Team Development and Staffing• Ensured that the department was adequately staffed to accommodate the fluctuating workload throughout the year. • Provided leadership, support, and mentorship to team members, aiding in the development of their skills and abilities.

Taught workshops on Autodesk Maya for Rochester ARTech. Topics: Basic polygonal modeling techniques, keyframe animation, and rendering.