Travis W. Email & Phone Number

Vashon, Wa, Us

Ridgefield Park, Nj, Us

1. Lead all US Carrier and Mobile Retail Sales and Operations Teams

Ridgefield Park, Nj, Us

Lead the T-Mobile Account Team in all aspects of the business relationship with T-Mobile, USA. Responsible for the Business Development, P/L, Product Realization, Sales, Roadmap, Marketing and Business Operations of the account. Lead and develop a large and broad skilled team distributed nationally and in Asia.• Dramatically improved market share by greater than 12% (both total and high ASP) and profit rate by 4% in Q3 and Q4 2011. • Developed strategy and execution plan to support T-Mobile business through merger with ATT and ensured business risk to Samsung was minimized• Lead the sales selection, realization, launch and marketing for four key Q4 products. Currently these products hold three of the top five positions in sales

Lead the T-Mobile Account Team in all aspects of the business relationship with T-Mobile, USA. Responsible for the P/L, Product Realization, Sales, Roadmap, Marketing and Business Operations. Lead and develop a large and broad skilled team distributed nationally and in Asia.• Dramatically improved market share by greater than 30% (both total and high ASP) and profit rate by 4% in Q2 and Q3 2012. • Developed strategy and execution plan to support T-Mobile business through merger with ATT and ensured business risk to Samsung was minimized• Lead the sales selection, realization, launch and marketing for four key Q4 products. Currently these products hold three of the top five positions in sales

Non-Profit Social Engagement WorkProvide management and fundraising support to the local office of the multi-national civic organization• Instrumental in leading the retirement of the local chapter’s start-up debt of $60M• Lead the board and Development staff and committees to seven consecutive years of net positive cash flows

Bellevue, Wa, Us

Lead the research and understanding of the market opportunity and size for multiple device segments, development the annual portfolio and marketing plan for broad portfolio of devices. Lead the day-to-day pricing plan and required adjustments. • Established clear portfolio opportunity and sizing framework and processes that allowed the enterprise to maximize sku opportunity. Reduced the number of active sku’s by 42% leading to improvement across enterprise profitability, price negotiations and securing supplier support• Developed framework that will allow the enterprise to align the business strategy with the customer opportunity

Bellevue, Wa, Us

Lead a team of 15 product marketing professionals, with annual budget of over $650M and 38+ sku portfolio. Worked across all sales, marketing, communications and operations functions to launch over 40 phones and Smartphones every year and deliver over 8 million device upgrades annually. Drove exceptional marketing planning and execution in competitive category that delivered significant growth in Smartphones and net customers • Responsible for full lifecycle of products from the point to sourcing forward – including leading the development of marketing plans, lifecycle management, OEM/vendor management and negotiations and delivering key business results• Lead the marketing/business planning and execution of nine key products over two years that collectively delivered over 4.2 million in incremental sales and $1.9B of enterprise value; directly negotiated over $150M of vendor funding and support.

Bellevue, Wa, Us

Lead a team of 5 professionals and an annual budget of over $550M that targeted customers both reactively and proactively with offers that incented contract renewal and loyalty. Worked across all sales, marketing, communications and operations functions to deliver over 8 million device upgrades annually• Identified consumer pain points and needs with regard to device upgrades and developed a dynamic business plan to address key retention and loyalty needs from device dissatisfaction/needs• Over the course of three years, dramatically improved the incremental revenue growth by $1 ARPU, reduced the deactivations based on handset by 40 bps that resulted in over $700M improvement in enterprise NPV and finally reduced the CCPU by over $30 per transaction that resulted in reducing overall cost by over $150M annually.

Bellevue, Wa, Us

Lead key elements of finance and accounting integration for four major acquisitions and three smaller investments. Lead and managed a team of 24 finance and accounting professionals. Worked cross functionally with legal, tax, business integration teams and the acquired company’s support teams.• Established a scalable program, process and teams to quickly assemble and engage in merger integration work during a time of rapid expansion of Voice Stream’s (predecessor to T-Mobile) national presence• Lead and engaged teams to improve the quality of asset data to improve local and parent Balance Sheet Ratios, reduce local property tax burden (reduced unnecessary tax burden by over $200M over four years) and improve overall operating efficiency

Lead the Finance and Accounting Teams of the US based Concrete Additives subsidiary. • Established process and controls that lead to a $50M reduction in material and manufacturing costs for FlyAsh and Liquid Admixtures over the course of 24 months (2% annualized COGS)• Lead the automation of routine A/P, A/R and Cash Control that lead to the savings of two FTE annually• Lead the requirements gathering, development and deployment of a new integrated Oracle accounting and manufacturing system

Bachelor'S Degree, Accounting And Business/Management

Week-Long Executive Strategy Course

Executive Courses, Executive Courses: Pricing / Strategic Marketing