- Interpret and crack the client's brief. Define the objectives, customer insight, comm strategy, and creative way-in (30%)- Generate creative concepts, big ideas, and creative assets (TVC, viral video, pumper ads, OOH...) and develop IMC plans (60%)- Craft content direction, and social content on diverse channels (40%)- Create concepts, organize and manage internal projects: Writing workshops, Remake company regulation ‘Noi quy sao cu phai quy cu?’, launch creative products (Tet giftset) ‘Bat vi nghinh Xuan’...- Inspire, mentor, and operate creative staff on certain projects- Clients: VinFast, Vincom, VinWonders, Vingroup, iTel, Prospan, SunWorld, Wild Aid (NGO), Sunhouse, Suzuki, Mcredit, Hanvico...

- Define strategy for each campaign and create content calendar weekly, monthly (30%) - Execute engaging social content on diverse channels (70%)

- Interpret the account's brief. Understand client's requirements, KPI, problems, and expectations (30%)- Create concepts and ideas after defining customers' insight. Writing tagline, key message, storyboard, and TVC scripts (30%)- Create content plans and execute social content on diverse channels (30%)- Take lead small and medium campaigns related to content execution (10%)Clients: Huawei, Techcombank, Traveloka, Đông Ấn, MyTV, Cengolf, Voca, Monkey.