Taha Sabia Email & Phone Number

Casablanca, Casablanca-Settat, Ma

Casablanca Metropolitan Area

Casablanca Metropolitan Area

Casablanca, Casablanca-Settat, Morocco

- Managing the digital media buying department in the agency’s media department on all digital advertising channels (META, TikTok, Google Ads, SEA, DV360, CM, LinkedIn Ads, X, Programmatic Advertising, Eskimi, Criteo, Spotify, Twitchtv, Email Marketing, & Premium Local Websites over deal IDs or adserving)- Directly oversaw a team of 7 media buyers on day-to-day operations in several industries (branding campaigns, acquisition campaigns, e-commerce campaigns, lead gen campaigns)- Directly working with more than 50 internal resources cross departments (content production, copywriting, social media, ereputation, PR & events)- Closely collaborating with the agency’s partner & service providers network: more than 50 external SPs.- Formulating digital media strategies & plans for several clients on a national and international level with extensive budgets on different countries and continents for the agency’s clients (Orange, Marocains des Jeux et des Sports, Les Eaux Minérales de Oulmes, Intralot, Sisal Jeux, IKEA, Tanger Med Port Authority, Tanger Med Passagers, Ministre de la Santé, Alsa Casabus)- Formulating & Optimizing customer journeys & UXs for media purposes- Data Tracking & Analysis for eCommerce & Lead Gen Funnels- Planning, Recommending, and Supervising the execution of Media Strategies & recommendations and Media plans for buying on all PPC platforms: Google SEA, Display, Facebook Ads, LinkedIn Ads, Twitter Ads, & Premium local national websites- Troubleshooting all media and social media-related issues- Formulating advanced reports for analysis to improve the campaign’s KPIs and optimize the ROAS.

Casablanca, Casablanca-Settat, Morocco

- Managing the media buying team in the agency’s media department- Formulating digital media acquisition strategies for several clients on a national and international level with extensive budgets on different countries and continents for our clients (SAGE, BiC, FinaMaze, Stellantis, MotorSports, Casablanca Finance City, Ocarz, Ashnoo.ai, LinkCity, Safari.ma, Triumph, GANT, BATA, Longchamp, MOPAR)- Planning, Recommending, and Executing Media recommendations and Media plans for buying on all PPC platforms: Google SEA, Display, Facebook Ads, LinkedIn Ads, Twitter Ads, & Premium local national websites- Setup, Launch, monitoring, and optimization of digital advertising campaigns on the platforms mentioned above- Troubleshooting of all media and social media related issues- Design of media and social media benchmarks to position our clients in the markets they target before formulating media action plans for execution.- Formulating advanced reports for analysis to improve the campaign’s KPIs and optimize the ROAS.- Account & Client management with national and international clients for content and media recommendations in and from several countries (Africa, Europe, Asia)- Management of relations with the clients and our network of partners nationally and internationally.- Collaboration and intervention on several digital projects (internal and external) for further recommendations and plans- Consulting & Audit of media recommendations and media plans for optimization

Casablanca, Casablanca-Settat, Morocco

Casablanca Prefecture, Morocco

- Media planning & strategy management for several accounts- Formulating ad hoc digital media strategies for advertising- Media Planning & Buying for several accounts (IKEA, Marocaine des Jeux et des Sports, Les Eaux Minérales d'Oulmès, Université Internationale de Rabat, Office National Marocain de Tourisme, Jeux Africains de Rabat, Jardin Zoologique de Rabat, Winxo, Ecole Française des Affaires) - Management and optimization of online media campaigns for the assigned agency's clients- Online creation and activation of digital campaigns on different advertising platforms (Google Adwords, Facebook Ads, LinkedIn Ads, Twitter, National Media Websites)- Monitoring, optimization, and troubleshooting of digital advertising campaigns on the platforms mentioned above- Implementation and follow-up of dashboards for monitoring and managing the internal activities- Implementation and monitoring of performance reports for clients- Study, classification and monitoring of the supports: audience, classification, traffic of the sites according to defined KPIs: impressions, clicks, leads, CTR, true views, engagement, etc.- Optimization of budgets during the digital campaigns- Contribution to the development of the digital media strategy of the agency- Daily monitoring and collection of competitive intelligence- Issuing recommendations to the advertisers before, during, and after the launch of a campaign- Formulation of digital marketing strategies and media recommendations

Paris Area, France

Large recruitment fair in Paris gathering 30 MENA companies and 2,000+ job seekers.- Contributed company's network growth by 4000+ members - Managed brand's social media accounts (Linkedin, Facebook) - Built 2,000+ HR professionals database of the MENA region- Promoted several events through social media campaigns (Facebook & LinkedIn)

Fès Prefecture, Morocco

Consulting company in higher education and academic research- Conducted benchmarks to align academic programs, with job market needs - Built academic programs including subjects, time schedules, and workshops- Prospected a list of 30+ partner universities

Tampere Area, Finland

Twitch.tv on-line streaming thesis- Developed live streaming market study: value chain breakdown, gatekeeping network model, audience segmentation, audience behavior; including statistical analysis- Conducted market survey on a population of 400+ stream viewers and audience- Interviewed international subject matter experts (Hong Kong, Finland, Sweden)- Synthesized insights and key findings on live streaming channels drivers

Tampere Area, Finland

Reviewed 500+ academic articles following platform migrationSmart-indexed all articles published pre-migration (SEO optimization)

Casablanca Prefecture, Morocco

Drafted and edited online web articles for the websiteBenchmarked similar web platforms to create similar online content

Ifrane Province, Morocco

Managed the events for more than 400 membersPlanned and Organized national trips for the students at the universityParticipated in multiple events to represent the student activities office body

Ifrane Province, Morocco

Help new students upon arrival to campus and throughout their orientation weekRepresent the university during multiple on-campus events

Ifrane Province, Morocco

Duty officeHelped and provided all necessary information to students, club members, and potential future members.Managed the time slots and the meetings of the clubs in the SAO

Casablanca Prefecture, Morocco

Managed Public Relations events Coca-Cola, Samsung, and SMEIA Analyzed the communication campaign's ROI (evaluation of competitive intelligence in the Moroccan press) Drafted and translated press releases in French, English, and ArabicBuilt internal pricing tool based on media audience, article length and page features

Fès Prefecture, Morocco

Informative internship to learn about the activities of the centerLearned the basics of the process of creating a companyAssisted in processing the files and authorization for small companies to start operating

Master’S Degree, Media Management, Very Good Honors

Bachelor'S Degree, Marketing

Activities and Societies: Fun Run 2013 (Hand in Hand), Future Entrepreneurs Club, Explorers Club, Cinema Club

Exchange Program, Communication And Media Studies

Business Administration And Management, General

Activities and Societies: Bureau des Arts

Classes Préparatoires Aux Grandes Ecoles