Strategy, activation, partner relations, Media and Content partnerships.

Lead for US, CA, LATAM, AU, NZ markets.Strategy, activation, partner relations, Media and Content partnerships.

US, Canada, LATAM markets.Strategy, activation, partner relations, Media and Content partnerships.

Account: MSFT- Lead on Content and Partnerships for the launch of the new Xbox Series X console- Managed partnership with the NFL, ESPN, and ABC for the 2020 virtual NFL Draft, delivering product integration and attribution resulting in over $3.2M in earned media value across linear and social.

Account: adidas- Managed category first, never-been-done, gaming livestream with Twitch resulting in a 4% brand lift and performance metrics garnering results over 1000% above benchmark.- Aided the Running category to a 13.5% increase in awareness of BOOST technology and a 17.5% increase in intent to purchase in 2019.- Drove development of award winning Twitter partnership for HS Sports livestreams, resulting in 63M views from 4.8M uniques - Led US Football BU to 57% increase in sales, 2.4% growth in market share, and 8.6 point increase in NPS score.- Developed a cross-channel full-year marketing approach for Basketball leading to a 2.8% increase in market share- Managed corporate sponsorship, relationship, budget, and activation with NFL and NBA

- Led acquisition strategy and contract negotiations for MLB, MiLB, and Training ambassadors- Owned sponsorship and activation of elite HS tournament “Area Code Games” and Training Camps- Designed and produced exclusive custom VIP and promotional product packaging for athletes and ambassadors- Led corporate partnership with LA Dodgers.

Categories: Baseball + Training- Drove double digit YoY revenue growth, double digit YoY market share increase, and captured the #1 performance footwear position (+$90) in baseball category in first 3 years.- Grew baseball business from $0.5 million to over $30 million.- Wrote, produced, and directed 12-part “Unlaced” content series with all-star MLB athletes.

Accounts: Coke - vitaminwater + smartwater- vitaminwater - Created full year custom content partnerships, as well as negotiated one-of-a-kind event for live broadcast with additional partners and talent.- smartwater - Created custom content program “The Droplet” with key publishers to deliver relevant articles of interest to the target on their five passion points: Technology, Fashion, Health and Wellness, Fitness, and Travel.

Accounts: Milk PEP, DIRECTV, PNC Bank, Aruba Tourism, LIFE, Tiger Woods FoundationTraditional Media and Digital strategy, planning, and activation.

Accounts: Starwood Hotels, Continental Airlines, Bristol Myers SquibbTraditional Media and Digital strategy, planning, and activation.Received “Rising Star” award.

- Drafted in 18th round of 2005 MLB Draft- Received “Hardest Working Pitcher” award from Strength staff in 2005.