Tyler Sachse Email & Phone Number

Oakdale, Minnesota, United States

Leading marketing, brand, and strategy development.

Burnsville, Minnesota

Founder and Brand Strategy Lead for a boutique brand agency focused on building authentic brand identities for small businesses/startups/entrepreneurs and sports/athletic departments and teams.

Maplewood, Minnesota, United States

Promoted to manage the Brand pillar in our Global Marketing Center.- Developed, socialized. and activated Business Group's brand positioning to ladder up to 3M corporate positioning and received CMO Award for Elevating Marketing Excellence- Drove a strategic approach to co-branding to support multiple product portfolios' efforts to extend the 3M brand into more automated, connected, and digital spaces- Manage identity and positioning of a portfolio of 15+ sub-brands across safety and industrial businesses- Develop and deliver comprehensive brand guideline education for internal and external audiences including positioning, voice, and visual- Created and lead a cross-functional Brand Council to identify and address opportunities to improve brand consistency across the business group- Develop and deliver workshops to lead practices around positioning, value proposition development, and new product naming- Consult on brand strategy, identity, activation, and trademark usage across the business group

Maplewood, Mn

Driving use of brand strategy, architecture, and positioning as growth drivers for our safety and industrial businesses. Serve as a "go to" resource for utilizing the 3M brand and a large suite of sub-brands.- Train internal marketing teams and external agencies on 3M brand platforms (visual and voice)- Develop and lead brand workshops including positioning, value proposition, and new product naming- Consult with business and marketing teams on utilizing brands and trademarks across product portfolios- Support co-branding plans and activations highlighting domain expertise and collaboration with other brands to bring more value to customers- Collaborate with Corporate Brand team to develop new tools and guidelines- Chair of Marketing Forum's Brand Chapter in 2021 and 2022

Eagan, Mn

Part of the corporate marketing leadership team, oversaw marketing strategy and execution across numerous business lines with responsibility for the integration of the Great Lakes brand following Nelnet's acquisition of Great Lakes Educational Loan Services, Inc.

Eagan, Mn

Reorganized and modernized Marketing and Communications department to support new business development through market insights, strategic marketing planning, creative content development, and brand strategy. Department accomplishments:- Overhauled customer-facing website to articulate value of our solutions- Created a series of "anthem" videos to capture our mission-driven corporate culture- Oversaw creation of a formal, phased process for business development from idea to launch- Developed an overall brand strategy and architecture to accommodate business diversification- Developed Great Lakes' Attigo brand for a new suite of student success solutions- Built and launched the Campus Sonar brand for a new specialized social listening business

St. Paul, Mn

Managed marketing efforts and budget for U.S. Law Enforcement segment, including biometric identity management, electronic monitoring, and automated license plate recognition solutions. Worked with agency partner to complete a comprehensive customer experience mapping project to set the groundwork for all future marketing efforts. Drove early adoption of 3M's new corporate brand platform in our segment's trade show graphics and advertising efforts.

St. Paul, Mn

Participated in 3M's Integrated Marketing Development program, a marketing leadership development program that serves as an internal marketing consultancy. Provide marketing leadership to develop strategies and drive results across 3M's five business groups and 30+ divisions. Key projects included strategic planning that explored a new approach for a division, multiple market assessments to identify paths forward for new products and technologies (both industrial and healthcare), and serving as a lead recruiter for our summer internship class.

Worked with Kmart brand team, leading an effort to learn how target customers use mobile devices in their everyday lives and developing a comprehensive mobile content plan for connecting with customers and increasing use of Kmart's mobile platform.

Provided communications and marketing consulting for renewable energy companies. Led development of a multi-year business plan for a solar installation company; developed and documented a formal sales process for a wind energy company; developed a strategic narrative to guide the marketing efforts and branding of a solar panel manufacturer.

Mba, Brand And Product Management

Activities and Societies: Elected Class Representative for MBA Honor BoardAwarded Merit Scholarship

Bs, Journalism, Scandinavian Studies