Tracey Saenz Email & Phone Number

San Diego, CA, US

San Diego, CA, US

Advise a brand agency serving life sciences organizations. Molequl helps life sciences companies realize the full extent of their purpose and promise.

San Diego, CA, US

Marketing leader for a Series A SaaS company. Indr is a change management platform launching in November 2023. Responsible for GTM strategy, creating demand, and building community.Indr unlocks the power of transformation in your organization—to better serve customers, enter new markets, operate sustainably and build new capabilities. Indr puts the power.

Advise a marketplace technology company in the medical aesthetics space.

New York, US

• Established the marketing function to drive 3x ARR growth for an industrial IoT SaaS platform.
• Built the marketing team, tech stack, and systems for this series A startup. Delivered the marketing and brand vision, strategy, and initiatives. Conducted market, competitive, and customer analysis to define brand.
• Drove 100% of closed/won customers and 53% of all leads upon launching account-based marketing (ABM), with a commit of generating 100 enterprise leads and closing three logos per quarter. Orchestrated ABM strategy to.
• Architected the marketing funnel and adopted a revenue operations model. In lockstep with sales, defined and tracked metrics to assess the effectiveness, velocity, and ROI of demand programs.
• Managed a distributed team of marketers and SDRs. Developed hiring and growth plans, onboarding, and sales training.

• Developed and launched marketing strategies for high-growth brands, from seed stage to Series C and public, using B2B, B2C, and B2B2C strategies.
• Developed marketing and brand strategy for Omniome, a Series C biotech company later acquired for $800MM. Made a multi-year plan to develop a branded community to foster scientific discovery on the Omniome platform.
• Developed the GTM strategy and marketing playbook for Arcules, a Canon Group cloud-based security company. Identified a new market opportunity and repositioned the company as part of a turnaround.
• Launched Picture Genetics, a line of consumer genetic tests, which grew 76x—from 59,000 to 4.5M billable tests in one year. Developed market, competitive, and consumer insights; defined and sized market segments.
• Built GTM strategy and marketing plan for MedModel, a two-sided marketplace in medical aesthetics. Exploited network effects by creating product-led growth through a waitlist strategy, community engagement, and.
• Developed brand strategy, brand identity, and marketing plan for Dermala, a personalized DTC acne care brand that has grown from $1MM to >$5MM. The marketing plan helped Dermala achieve profitable growth and secure.

San Diego, CA, US

Launched the SMB market segment for the leading video telematics SaaS platform. Starting from zero, generated 76% of the entire company’s marketing leads, which converted to 40% of all new customers acquired within a year. Achieved 276% of customer acquisition goal and increased pipeline velocity 44%.

San Diego, CA, US

• Launched Illumina's first brand marketing campaign, positioning the company to expand to clinical markets.
• Launched Illumina’s first corporate brand marketing campaign, achieving 206% of awareness goal. Won an American Advertising Award (ADDY) for a storytelling campaign on genomics' impact on human health. Sponsored.
• Cut time to market 30% by redesigning and scaling the campaign development process. Managed ad agencies, consolidating a patchwork of agencies and bringing them under corporate marketing oversight. Improved.
• Led an initiative to develop customer insights and write effective creative briefs, up-leveling and standardizing competencies across a team of 400 marketers.
• Managed the naming architecture across thousands of products. Overhauled the naming system and developed naming strategy.

San Diego, CA, US

• Led global portfolio strategy with P&L responsibility for two CPG product lines, managing an $18MM budget.
• Created a new product category and grew revenue 412% for Softcup, in a fully penetrated market only growing 1-2% overall. Softcup was a challenger personal care brand competing against heritage CPG companies like.
• Successfully launched products in 16 countries. Developed multiple product line extensions.
• Won a CLIO and an Aster Award for a breakthrough consumer marketing campaign for TriCalm, a new product launch in the first aid category. Achieved nationwide retail distribution within six months.
• Built a reporting dashboard synthesizing large datasets from consumer and store-level sales data to generate actionable, geotargeted campaign performance metrics.
• Drove brand awareness and demand through national TV, print, radio, OOH, and digital advertising; PR; field marketing; retail promotions; a cause campaign; and influencer marketing.

San Diego, CA, US

• Rebranded company to reposition it from a custom software development company to a SaaS company, while expanding into the consumer electronics market.
• Accelerated sales growth of mobile multimedia software 5x, from 60MM to more than 300MM units in three years, with targeted multichannel marketing initiatives.
• Managed re-design of company’s corporate and consumer websites. Developed all corporate and product marketing content.
• Developed customer retention programs for key clients including Verizon and AT&T.
• Received Event Design’s Gold award for Best Trade Show Environment.

Milwaukee, Wisconsin, US

• Developed marketing initiatives for mortgage division of Fortune 100 fintech company.
• Spearheaded marketing programs that exceeded annual goal, 30% of total division revenue. Conducted a lead aging analysis and launched a nurture campaign generating $4MM in sales opportunities.
• Devised and implemented two webinar series that generated $3.6MM in opportunities.
• Managed paid and owned channels, including advertising, trade shows, webinars and user conferences. Developed content for all stages of the buyer's journey.

Minneapolis, Minnesota, US

• Positioned the company as the thought leader in lending compliance, helping secure 98 of the top 100 banks as customers. Planned two annual national conferences, trade shows, monthly webcast series, and demand.
• Planned the premier thought leadership event for the lending compliance industry. Developed the conference agenda, wrote all marketing collateral, recruited speakers, and managed event logistics.
• Fostered relationships with key opinion leaders and developed corporate alliances with trade associations.
• Doubled annual trade show leads and reduced exhibiting expenses 24%.