Adapt to Thrive

Set up the marketing department and the strategy for a group of five hotels. Major achievements in five years: Electra hotels increased revenues of 100% (2014-2019), increase in direct bookings by 9% annually, Electra Rewards (tailor-made loyalty system) brought 15,000 members in 1 ½ year and massive contribution to direct bookings. Designed a unique digital marketing platform with a holistic approach, Google Campaigns achieved ROI x 24 (One of the top performances in Europe), Electra Metropolis Hotel has an outstanding performance, brand value increased approx. 400% in five years.Attracted famous influencers from Greece and abroad which led to outstanding publicity.Hospitality Awards 2006: GOLD AWARD-BEST MARKETING STRATEGY IN GREECE.

Major achievements: Terra is an established F&B outlet since then, added value to Electra Hotel and also to Electra Brand, became the talk of the town for two years (2012-2013), delivered excellent financial results and added revenue to the Hotel.

Business development and marketing strategy consultant in three different projects with excellent financial results.

Winery with 350 acres privately owned vineyards, venues for events, 300.000 bottles production annually. Increased revenues (from year one) annually by 20%, achieved an approximately 0.35m annual revenue only from events, exported to more than 15 countries (USA, UK, GERMANY, etc.), established the “Ktima Evharis” wine brand to Greek consumers and the “Oinochoros” venues concept to MICE organizers

Wine Distribution company. Major achievements: Increased sales revenue annually by 25%, Acquired 70 new accounts (B2B) in the first 18 months, established ABELON as a dynamic wine distribution company to the Greek market