Taylor Sanderson Email & Phone Number

• Established positioning, identified target audiences, and developed marketing campaigns with specific objectives across channels and segments.
• Utilized insights, trends, market analysis and research to build an improved marketing strategy andcommunications that launched the company as an emerging leader in the gaming industry.
• Created, maintained, and conducted reporting across multiple platforms to extract key insights forevaluating the impact and effectiveness of marketing programs.
• Identified weaknesses in existing marketing campaigns and developed pragmatic solutions withinbudgetary constraints.
• Translated unique brand and product value into compelling and digestible materials for our target audiences.
• Built exceptional experience through events and tradeshows focused on driving demand for Eclipse products.

Oakwood, Georgia

• Supported the VP of Marketing in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales promotions, setting objectives, planning and organizing promotional presentations.
• Planned and managed meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, developing schedules and assignments, and coordinating attendees.
• Maintained a directory and inventory of sales support materials, ensuring all resources were current and accurate, and coordinated the creation of new materials as needed.
• Conceptualized and designed print and electronic materials, including flyers, brochures, graphics, and templates.
• Managed, updated and tracked content across multiple social media platforms ensuring the brand was consistent and customer-focused.

Greater Atlanta Area

• Assisted in the planning of internal and external events including, training days, cocktail parties, sit down dinners, and networking events
• Coordinated and gathered collateral for GlassRatner events, sponsorships, meetings, and conferences
• Maintained and updated Marketing Contact Database
• Assisted in maintaining, tracking, and updating social media, email campaigns, press releases, and GlassRatner website
• Created print and digital materials, including, flyers, brochures, invitations, and other marketing collateral

Alpharetta, GA

• Worked with cross functional teams and retail marketing to understand market opportunities and trends in the industry and to explore emerging businesses
• Applied data analysis to solve a business problem that has a real impact to customers
• Collected data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Developed creative and detailed project plans while monitoring and tracking project progress
• Worked on key sales transformation and sales enablement projects that focus on how the retail industry and store transformation will evolve over the next 10 years.
• Analyzed sales data, trends and consumer data and assist with competitive market analysis across industry verticals