Tracy Sanborn Terry Email & Phone Number

Cincinnati Metropolitan Area

Ft Mitchell

• Generated 200K leads annually through comprehensive management of product communications, marketing, on-line advertising, promotions, public relations, and special events. o Increased monthly sales by 10% for.
• Developed branding, marketing collateral, and technical instructions for new product launches, while continuing to support existing product offerings. o Reduced the annual marketing budget by 35% by optimizing organic.
• Conferred with graphic design firms, website developers, and manufacturers to create and manage successful marketing programs.
• Wrote content for 3, 40-page websites, 2 online stores with close to 1000 products, and all print and social media marketing campaigns.
• Partnered with the creator of a stair-refacing system to create the brand, NuStair. Directed all marketing activities and wrote and facilitated the training program for a large distributor which covered OH, KY, and IN.
• Sustain an 8-year relationship with a $25M distribution and fabrication company, serving as an online retail partner.

Ft Mitchell, KY

• Invented a stair remodeling product, Hardwood Decorative Stair Risers, and negotiated the United States Design Patent and Trademark process.
• Developed the raw materials with a local lumber supplier and secured manufacturing in KY and OH.
• Managed the CAD development for over 100 stair riser designs, conducive to CAM programming for product manufacturing.
• Identified market opportunities and launched product lines with dealers, big box retailers and an E-commerce website.
• Hardwood Decorative Stair Risers secured $30K in sales in the first 6 months and was featured on BobVilla.com, DIY.com, Oregon Home Magazine, Woman’s Day, American Dream Homes, Home Magazine, Women’s Business.
• Launched an expansion product line, Hardwood Tread & Riser Covers, which brought in $130K in revenue in the first year.

Villa Hills, KY

• Provided professional design consulting services to homeowners, home builders and remodelers on all aspects of interior and exterior design for new home builds and remodeling projects.
• Provided real estate property evaluation services to homeowners, realtors, and property developers on resale readiness; increasing sell prices by at least 10%.
• Managed multiple remodeling subcontractors for stairs, floors, and interior design installations in KY and OH.
• Managed and negotiated contracts with multiple contractors for large church remodel project in KY.