Jimmy Tsang Email & Phone Number

Seattle, Wa, Us

MIND is on a mission to help organizations thrive in a digital world in the AI era by protecting their most sensitive information. MIND is the first-ever data security platform that puts data loss prevention (DLP) and insider risk management (IRM) programs on autopilot to automatically protect sensitive information, mitigate risk, and preserve brand reputation. We enable businesses to mind what really matters—their most sensitive data. Founded and led by cybersecurity leaders and industry veterans, MIND is based out of Seattle, WA.

Indianapolis, In, Us

Led the Marketing team for a Leader in Managed Detection and Response (MDR) Cybersecurity Services.• Built the Marketing engine where the team achieved >155% of our OKR target of new MDR pipeline for FY 2022, having already achieved >120% by Q3 2022.• Developed a focused Marketing team of fifteen (15) across Demand Gen, Product Marketing, Content Marketing, Corporate Comms, Events Management and Business Development. My Marketing team achieved a 4.6 score versus a goal of >4 (out of 5) in our annual employee engagement survey.• Launched key services offerings including Pondurance Cyber Risk Assessments powered by MyCyberScorecard and MDR Services with CrowdStrike.• Accomplished landing in three (3) priority research analyst reports: 2022 Gartner Market Guide for Managed Security Services, 2022 Gartner Emerging Tech: Adoption Growth Insights for MDR and 2023 Forrester MDR Landscape report.

Armonk, New York, Ny, Us

Leading product marketing for IBM Security Services, a $1.4+ billion business unit.• Directing the product marketing for services competencies across Strategy, Risk and Compliance; Cloud Security; Threat Management; Data and Application Security; Infrastructure and Endpoint Security.• Launched key foundational services offerings for Cloud Security, Risk Quantification and Managed Detection & Response, as well as innovation offerings such as Homomorphic Encryption Services.• Executing a rebranding effort to simplify our Services offerings and uplift the IBM Security brand.• Managing a team of four (4) product marketing managers using the principles of Agile Marketing.

Armonk, New York, Ny, Us

Led content marketing for IBM Security, an 8,000 employee, $3 billion business unit.• Transformed culture at IBM Security to embrace content marketing and develop big, impactful initiatives.• Developed and launched an epic cyber breach gamification experience called Cybersecurity Ops: Terminal at www.ibm.com/terminal that earned 8,000+ unique page views per month, 27% engagementrate and average of 14 minutes playing the game.• Built and managed a team of fifteen (15) content marketing managers and designers.

Armonk, New York, Ny, Us

Led solutions marketing for IBM Security.• Developed the strategy and go-to-market plan to evolve how we communicate with customers, away from product-centric marketing to holistic solutions marketing for both services and technology.• Created messaging documents for nine use cases to better reflect our customers’ challenges.• Collaborated closely with Sales, Product Management and Performance Marketing to shift the paradigm.• Led go-to-market strategy and tactics for the Threat Ops solution for IBM Security Connect.• Built a team of five solutions marketing managers to create new sales and marketing assets.• Created new content, sales positioning and demand gen programs.

Armonk, New York, Ny, Us

Led product marketing for IBM MaaS360, a Leader of the Gartner Magic Quadrant for Enterprise MobilityManagement (EMM) for 5 years in a row with over $80 million in annual SaaS subscription revenues.• Launched MaaS360 Secure Productivity Suite to securely contain emails, apps, documents and Web on mobile devices. Achieved $1 million in sales in 6 months with a run rate of $1 million in the next 3 months. 40% upsell and attach rate to our foundational Mobile Device Management (MDM) product.• Led Agile diamond team of six (6) managers with daily standups.

Cambridge, Ma, Us

Led product marketing for MaaS360, a Leader of the Gartner Magic Quadrant for Enterprise MobilityManagement (EMM) before our acquisition by IBM.• Launched MaaS360 Mobile Threat Management to detect, analyze and remediate mobile malware andcompromised devices. 20% upsell and attach rate to our MDM product after just a year.• Created the business plan of MaaS360 Pro edition for the SMB market to allow for credit card purchases.• Partnered with sales, product, development and customer support to deliver robust SaaS solutions andnative mobile apps, and worked closely with Apple, Google and Microsoft on joint marketing efforts.• Responsible for marketing strategy, messaging, positioning, competitive analyses and sales enablement.• Created go-to-market plans, sales slide decks, battlecards,

Espoo, Southern Finland, Fi

Launched and led marketing strategies for B2C and B2B2C products for Nokia’s, NAVTEQ's and Traffic.com's diverse portfolio including media properties such as web, mobile apps, mobile web, text messaging, voice and audio/video products. Managed the marketing planning and execution for location-based services platforms, mobile software development kits (SDKs) and application programming interfaces (APIs) for native (iOS and Android) and non-native (HTML5) development environments.

Developed and managed marketing projects to drive brand awareness and competitive positioning for enterprise software companies.

Us

Launched and managed marketing campaigns for a Bay Area enterprise software startup. Authored Marketing Requirements Document for a new strategic solution and customer segment.

Wainscott , New York, Us

Led and managed a growing portfolio of data products and services to optimize performance, quality and speed of clinical research studies to introduce new pharmaceuticals to market. Directed the entire product lifecycle of a web-based data management system and communication portal: concept development, specifications, prototyping, testing, alpha & beta launches, and commercial readiness. Developed product roadmap for company's rollout of new products and services.

Developed and implemented strategies for the company, specializing in digital x-ray diagnostic imaging devices and optical communications components, that has won contract awards from NASA and DOD.

Seattle, Wa, Us

Led projects to gain consumer ubiquity of streaming and downloadable multimedia software, define marketing messages and features for new products, and perform competitive analyses.

New York, New York, Us

Managed a team of 62 professional staff and production operators in compounding department in the manufacture of high quality oral dosage pharmaceutical products including Viagra, Zoloft, Norvasc, & Zyrtec.• Directed a fast-paced manufacturing department, operating 24 hours per day and 7 days per week, to successfully deliver $5 million worth of drug product per day on time with a reject rate below ½%.

Cincinnati, Ohio, Us

Managed team of 20 production operators involving coaching, disciplining, training, scheduling and high performance work system implementation in the compounding department in unionized plant.

Mba, Entrepreneurship, Marketing, Strategy

B.S., Chemical Engineering

High School, Liberal Arts And Sciences/Liberal Studies