Results-driven and passionate marcom, advertising, and recruiting professional. Focused on smart strategy developed directly from data. Believe that leadership is built upon a foundation of integrity, motivation, creativity, courage, confidence, and vision. American Marketing Association Corporate Marketer of the Year. Focus: Marketing and advertising communication, recruitment process, B2C/B2B, digital marketing, sales promotions, sweepstakes, social media content development, sports and entertainment marketing, strategic insights, research/profiling, lead generation, account management, CRM, automated marketing programs, P&L management, data analysis and optimization of segmentation strategies.